Digital Marketing Specialist

Responsibilities

• Plan and execute all Web / Mobile, SEO / SEM, PPC and digital advertising campaigns.
• Oversees multiple digital marketing projects.
• Analyse social media campaigns performances and report performance of all digital marketing campaigns i.e. reach, interactions, ROI.
• Directing and managing traffic generation and conversion on landing pages.
• Identify trends and insights, and optimize spend and performance based on insights.
• Evaluate emerging technologies and provide thought for adoption where appropriate.
• To assist in planning and executing marketing campaigns including promotions and new services.
• To assist the management on measurement of marketing and customer related metrics such as sales and patients trend analysis, spending patterns, etc.
• Carries out such other duties as may be required by the Manager.

Requirements

• Diploma in relevant field
• At least 1 years of working experience in digital marketing
• Basic HTML and CSS knowledge
• Proficiency in setting up and optimizing Google Adwords and social media campaigns
• Proven experience delivering effective and innovative digital campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Analytics)
• Intermediate technical knowledge in photo editing (preferred)
• Strong attention to detail
• Ability to multi-task
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player
• Interpersonal skills and abilities
• Good time-management skills