Executive, International Marketing

Responsibilities

1. Marketing Management
   • To execute international marketing and enrolment strategies and plans.
   • To organise and participate in international marketing and enrolment activities initiated by agents, embassies or government ministries.
   • To generate international leads through adequate and regular marketing activities.
   • To implement school marketing plans internationally and engage in school marketing activities.
   • To identify and explore collaboration projects.
   • To liaise with foreign embassies and government ministries on institution recognition and student sponsorship opportunities.
2. Sales Management
   • To achieve both direct and country enrolment targets as assigned.
   • To provide effective course counselling to international students from all enquiry sources leading to enrolment.
   • To follow up on all leads based on the stipulated turnaround timeline towards enrolment.
   • To establish targeted number of collaboration projects.
3. Agent Management
   • To identify, evaluate and appoint agents who can contribute to international enrolment.
   • To manage agents based on key account management approaches.
   • To provide prompt support and response to agents based on stipulated turnaround time including commission processing, response to enquiries and other matters.
   • To assist agents in international student enquiries and registrations.
   • To continuously engage with agents in organising marketing and enrolment activities.
4. Services and Administrative
   • To conduct market survey and prepare market analysis quarterly.
   • To maintain process and operational efficiency of the department as well as keeping the team motivated.
   • To ensure all the marketing proposals and reports are completed and submitted on a timely manner.
   • To ensure sufficient resources to cope with the internal and external activities.To work with Visa Processing Unit to reduce the visa rejection cases due to incomplete documents.
   • To work with Visa Processing Unit to reduce the visa rejection cases due to incomplete documents.
5. Development
   • To assist in the development projects and programmes of activities undertaken by the Sales & Marketing such as:
     • The implementation of customer care survey / feedback.
     • Any other projects that may arise from time to time.

Requirements

• Possess Bachelor Degree in any field.
• Min 2 – 3 years related working experience.
• Excellent communication skills.
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.