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Marketing Executive

Marketing Executive

Faculty/Department: Student Enrolment Centre

Campus: Kuching



Responsibilities

  • Support marketing and student recruitment needs of the University. Responsible for marketing the University and its products and services within Malaysia and/or international markets
  • Achieve student recruitment targets, in line with the unit’s broad objectives and growth projection of the university
  • Curate specific recruitment strategies adapted to the needs of each designated market, in collaboration with other relevant members in the team
  • Contribute to the achievement of student enrolment through effective execution of marketing strategies and activities
  • Ensure successful implementation of marketing and student recruitment activities for designated market/region    
  • Establish and manage relationships with external stakeholders for promotion of the University
  • Act as a liaison with corporate and government agencies in marketing of the University
  • Develop and initiate school activities and visits to maintain rapport with school principals and counsellors

 



Requirements

  • Undergraduate with minimum 3 years of relevant experience
  • A level of maturity consistent with the requirements of the position for independent work, initiative and travel
  • Pleasant personality with a strong focus on customer service and able to develop good working relationships with students, staff members and external stakeholders
  • A good command of written and spoken English and Mandarin
  • Strong communication, presentation and interpersonal skills and abilities
  • Willingness to work overtime and on weekends as and when required to meet student recruitment targets and demonstrate ability to respond quickly to students’ and agents’ enquiries at all times
  • Pro-active and self-motivated
  • Ability to successfully prioritise and identify the best course of action in the implementation of marketing plans
  • Able to work under pressure and meet deadlines
  • Marketing experience in an educational institution is an added advantage
  • Possess own transport

Deadline: 31 Oct 2024 | Last Update: 26 Jul 2024

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