Marketing Executive
Faculty/Department: Student Enrolment Centre
Campus: Kuching
Responsibilities
- Support marketing and student recruitment needs of the University. Responsible for marketing the University and its products and services within Malaysia and/or international markets
- Achieve student recruitment targets, in line with the unit’s broad objectives and growth projection of the university
- Curate specific recruitment strategies adapted to the needs of each designated market, in collaboration with other relevant members in the team
- Contribute to the achievement of student enrolment through effective execution of marketing strategies and activities
- Ensure successful implementation of marketing and student recruitment activities for designated market/region
- Establish and manage relationships with external stakeholders for promotion of the University
- Act as a liaison with corporate and government agencies in marketing of the University
- Develop and initiate school activities and visits to maintain rapport with school principals and counsellors
Requirements
- Undergraduate with minimum 3 years of relevant experience
- A level of maturity consistent with the requirements of the position for independent work, initiative and travel
- Pleasant personality with a strong focus on customer service and able to develop good working relationships with students, staff members and external stakeholders
- A good command of written and spoken English and Mandarin
- Strong communication, presentation and interpersonal skills and abilities
- Willingness to work overtime and on weekends as and when required to meet student recruitment targets and demonstrate ability to respond quickly to students’ and agents’ enquiries at all times
- Pro-active and self-motivated
- Ability to successfully prioritise and identify the best course of action in the implementation of marketing plans
- Able to work under pressure and meet deadlines
- Marketing experience in an educational institution is an added advantage
- Possess own transport
Deadline: 31 Oct 2024 | Last Update: 26 Jul 2024