Marcom Manager

Responsibilities

Marketing Communication

1. Craft marketing communication strategies and plans in consultation with the Vice President (VP) of Student Enrolment Centre (SEC) and also Advertising & Promotion (A&P) Manager to boost student recruitment efforts and outcomes.
2. Create communications programs that effectively describe and promote UCSI University and its programmes including graphics, brochures, company or programme fact sheets, or other promotional products.
3. Research and develop content for publication of programmes.
4. Prepare presentations and/or speeches geared towards marketing and sales.
5. Assist in branding UCSI and raising its corporate image and reputation in the eyes of the public as well as potential customers through innovative publicity and promotional activities during all SEC-organised events.
6. Work closely with Group Corporate Affairs (GCA) Act to manage public relations and media coverage for all events organized by SEC.
7. Act as custodian for all of SEC’s marketing and sales information inclusive of brochures and sales/ marketing presentations.

Print Medium

1. Work with GCA to assist other SEC units organising marketing related functions, talks, seminars, and conferences etc. by preparing write-ups, articles, press releases etc for publicity (pre and post) purposes.
2. Oversee the execution of concept and content for all advertisements placed by SEC and Faculties.

Digital Media

1. Publish regular electronic direct mails (EDM) and electronic newsletters directed at various customer segments in support of both national and international recruitment
2. Collaborate with UCSI’s Webmaster and other parties to ensure all sales and marketing information is published on a timely basis.
3. Work closely with the Webmaster and other parties on digital marketing and social media strategies to actively engage prospective students, parents, schools, agents and other targeted audience.

Event Management Support Services

1. Assist other SEC units and ad hoc committees to publicize events which include the preparation of press kits, write-ups, speeches, press conference, etc.
2. Facilitate Event & Relationship Management (ERM)’s team in securing sponsorship for School Community Programmes.
3. Help organise or participate in road shows, exhibitions and educational fairs, both locally and abroad when required

Sales Management

1. Work closely with both National and International Team to achieve the target at minimum growth rate of 20% per year for each intake.

Other Responsibilities

1. Vet and edit all publishable materials by SEC before final approval by the VP
2. Perform all other duties that may be given to you by the VP from time to time

Requirements

• Bachelor’s degree in area of specialty.
• Minimum 3-5 years in the field or related area.
• Excellent communication skills.
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
• A certain degree of creativity and latitude is expected.
• Interpersonal skills.
• Possess own transport.