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Professor Dr Cham Tat Huei

Dean

Academic Qualifications

Doctor of Philosophy (Service Marketing)
Master of Arts in Management Studies
Master of Business Administration (MBA)
Bachelor of Business Administration (Hons) Entrepreneurship

Areas of Interest
Marketing
Consumer Behaviour
Medical Tourism
Tourism and Hospitality
Service Industry Strategy and Operations
Technology Management
Biography

Professor Dr Cham Tat Huei is currently the Dean at the UCSI Graduate Business School, UCSI University, Malaysia (ranked 265 in the QS World University Rankings 2025 and classified in the world's top 1% in QS universities rankings). Additionally, he serves as a Visiting Professor at Tashkent State University of Economics (Uzbekistan), Chongqing University of Arts and Sciences (China), Universitas Multimedia Nusantara (Indonesia), Krirk University (Thailand), and IQRA University (Pakistan). Moreover, Professor Cham also holds the position of Visiting Research Professor at Symbiosis International (Deemed) University of India and is an Adjunct Professor at Universiti Tunku Abdul Rahman (Malaysia). Furthermore, he is a Research Advisor at the Co-operative Institute of Malaysia (CIM) and Southwest Medical University (China) and a Research Associate at Universiti Putra Malaysia (UPM). Professor Cham received his Doctor of Philosophy (PhD) degree from Universiti Tunku Abdul Rahman (Malaysia), a Master's degree in Management Studies from the University of Hertfordshire (UK), and a Master of Business Administration (MBA) from INTI International Laureate University (Malaysia). Moreover, he holds a Bachelor's Degree in Business Administration (Hons) in Entrepreneurship from Universiti Tunku Abdul Rahman (Malaysia). Prior to joining academia, he was actively involved as a consumer and market researcher.

Professor Cham's research interests primarily encompass marketing, consumer behaviour, business management, tourism and hospitality, service marketing, service industry strategy and operations, technology management, and organizational behaviour. In terms of research activities, Professor Cham's dedication to research has enabled him to secure funding from local and international institutions, including the Ministry of Higher Education (MoHE), The Head Foundation Limited (Singapore), the Government of the People's Republic of China, and the Tun Tan Cheng Lock Centre for Social and Policy Studies, among others, totalling more than RM 700,000. Additionally, Professor Cham actively engages in consultancy activities and has successfully undertaken consultancy projects totalling more than RM 80,000.

In terms of research publications, Professor Cham has published over 60 papers in leading academic journals indexed in Web of Science (SSCI/SCIE/SCI) by Clarivate Analytics and/or SCOPUS by Elsevier and/or the Chartered Association of Business Schools (ABS) and/or the Australian Business Deans Council (ABDC). The following journals are included: International Journal of Tourism Research, Journal of Hospitality Marketing and Management, Journal of Hospitality & Tourism Research, Tourism Review, Journal of Business Research, Journal of Retailing and Consumer Services, Internet Research, Technological Forecasting and Social Change, International Journal of Bank Marketing, Asia Pacific Journal of Marketing and Logistics, Industrial Management & Data Systems, Computers & Education, Government Information Quarterly, Annals of Operations Research, and others. As for his editorial work, he is currently serving as Editor-in-Chief for the Journal of Marketing Advances and Practices and as an editorial review board member for several international journals (i.e., International Journal of Bank Marketing, Journal of Business-to-Business Marketing, Journal of Computer Information Systems, Journal of Global Scholars of Marketing Science, Asian Journal of Business Research, Journal of Applied Structural Equation Modelling, etc.). Besides that, Professor Cham also serves as the guest editor for the Asia Pacific Journal of Marketing and Logistics (Emerald Publishing), International Journal of Bank Marketing (Emerald Publishing) and the Journal of Marketing Analytics (Springer Publishing). According to Google Scholar (https://scholar.google.com), Professor Cham appears as one of the Top FIVE (5) most cited researchers in the field of “Medical Tourism”.

In recognition of his research achievements, Professor Cham has been awarded several prestigious awards, such as the Best Reviewer Award (2023) by the Journal of Global Scholars of Marketing Science (Taylor and Francis), Top Cited Article 2022-2023 by the International Journal of Tourism Research (Wiley), Top Cited Paper (2023) by Tourism Review (Emerald Publishing), Top Cited Paper (2023) by Asia Pacific Journal of Marketing and Logistics (Emerald Publishing), Top Downloaded Article (2023) by the International Journal of Tourism Research (Wiley), Highly Impact Journal Publication Award (2023) by UCSI University, Highly Cited Paper Award (2023) by UCSI University, Most Productive Researcher Award (2021) by UCSI Graduate Business School, Best Reviewer Award (2017/2018) by the Asian Journal of Business Research, Outstanding Paper Award (2018) by the QS Subject Focus Summit Research Sharing Session, and Best Paper Award (2018) at the MAG Scholar Conference, to name a few. In 2022, he won three Best Paper Awards at the International Conference on Information Systems and Intelligent Applications (ICISIA2022), the 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS2022), and the International Conference on Responsible Tourism and Hospitality (ICRTH2022). THREE (3) of Professor Cham's articles have been recognised as Highly Cited Papers in Essential Science Indicators (ESI) by the Web of Science (WoS) for the year 2023.

In addition to research-related activities, Professor Cham has always been able to bring his sound, versatile knowledge and experience in entrepreneurship and research skills to the classroom, work, training, and to other formal centres wherever such knowledge and expertise are needed. He is always keen to share his knowledge and experiences with his peers and students for their self-development. His teaching capabilities have been evaluated positively by his peers and students. In recognition of his dedication to delivering high-quality teaching, Professor Cham has been awarded various recognitions that including Most Promising Academician Award (2022) by UCSI University, Teaching Excellence Award (2021) by UCSI Graduate Business School, Certificate of Achievement for Excellence Academic Evaluation (2021) by UCSI Graduate Business School, and Congratulation Letter on Excellence Teaching Performance from Universiti Tunku Abdul Rahman (UTAR) for the year 2017, 2019, and 2020.

In recognition of his outstanding academic leadership achievements, Professor Cham has been appointed to be one of the members of the Young Scientists Network-Academy of Sciences Malaysia (YSN-ASM). YSN-ASM is an affiliation under the umbrella of the Academy of Sciences Malaysia (ASM), a prestigious body mandated to provide strategic advisory inputs to the Government of Malaysia and stakeholders and pursue excellence in science, engineering, and technology (SET). Moreover, Professor Cham’s encouraging track record in the academic world has also allowed him to be awarded the National Outstanding Young Educator Award by the Private Education Co-operative of Malaysia (EduCoop Malaysia, www.educoopmalaysia.com) and the UTAR Outstanding Alumni Award (Professional, Academic and Research Excellence category) by Universiti Tunku Abdul Rahman (Malaysia) in 2022.

As for the professional academic roles, Professor Cham has been appointed as an Auditor for the Malaysian Research Assessment (MyRA) for the higher education institutions under the purview of the Malaysian Government and an External Examiner/Assessor for various higher learning institutions including Curtin University (Australia), Universiti Teknologi MARA (Malaysia), International University of Malaya-Wales (Malaysia), Sunway University (Malaysia), International Medical University (Malaysia), Universiti Kuala Lumpur (UniKL), Malaysia Multimedia University (MMU), HELP University (Malaysia), Nilai University (Malaysia), and First City University College (Malaysia), to name a few. Moreover, Professor Cham has also been appointed as the Academic Assessor for the Alliance on Business Education and Scholarship for Tomorrow (ABEST21), an accreditation body in Japan. To date, he is a Certified Trainer for Alibaba.com, Human Resources Development Fund (Malaysia), and Malaysia Digital Economy Corporation (MDEC).

Teaching Experience

Entrepreneurship, Creativity & Innovation

(Postgraduate)

Marketing Management

(Postgraduate)

Strategic Management

(Postgraduate)

Understanding and Appreciating Research

(Postgraduate)

Business Research Methodology

(Postgraduate)

Quantitative Methods

(Postgraduate)

Quantitative and Qualitative Research Methods

(Postgraduate)

International Marketing

(Undergraduate)

Business Research Methodology

(Undergraduate)

Strategic Management

(Undergraduate)

Marketing communication

(Undergraduate)

Marketing Management

(Undergraduate)

Principles of International Business

(Undergraduate)

Global Business Strategy

(Undergraduate)

Management principles

(Undergraduate)

Business and Society

(Undergraduate)

Strategic Brand Management

(Undergraduate)

Marketing Communication

(Undergraduate)

Entrepreneurship

(Undergraduate)

Publications

  1. Huang, Q., Dastane, O., Cham, T.H., & Cheah, J.H. (2024). Is ‘she’more impulsive (to pleasure) than ‘him’during livestream e-commerce shopping?. Journal of Retailing and Consumer Services, 78, 103707. [Indexed in Web of Science (SSCI) IF= 10.4; Scopus Q1; ABDC (A); ABS (2)].
  2. Ooi, K.B., Koohang, A., Aw, E.C.X., Cham, T.H., Cobanoglu, C., Dennis, C., Dwivedi, Y., Hew, J.J., Linton, K.H., Hughes, L., Lin, C.Y., Mishra, A., Phau, I., Raman, R., Marianna, S., Tang, Y.C., Wong, L.W., & Tan, W.H.G (2024). Unveiling the Potential of Generative Artificial Intelligence: A Multidimensional Journey into the Future. Industrial Management & Data Systems. Accepted in Press. [Indexed in Web of Science (SSCI) IF= 5.5; Scopus Q1; ABDC (A); ABS (2)]
  3. Lee, V.H., Foo, P.Y., Cham, T.H.*, Hew, T.S., Tan, G.W.H., & Ooi, K.B. (2024). Big data analytics capability in building supply chain resilience: the moderating effect of innovation-focused complementary assets. Industrial Management & Data Systems, 124(3), 1203-1233. [Indexed in Web of Science (SSCI) IF= 5.5; Scopus Q1; ABDC (A); ABS (2)]
  4. Aw, E.C.-X., Thomas, S., Patel, R., Bhatt, V., & Cham, T.H. (2024). Click to Contribute: Understanding donation behaviour and well-being in donation-based crowdfunding mobile apps. International Journal of Bank Marketing. Accepted in Press. [Indexed in Web of Science (SSCI) IF= 4.412; Scopus Q1; ABDC (A); ABS (2)]
  5. Dang Quan, T., Tan, G.W.H., G., Aw, E.C.-X., Cham, T.H., Basu, S., & Ooi, K.B. (2024). Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-09-2023-0911 [Indexed in Web of Science (SSCI) IF= 3.979; Scopus Q1; ABDC (A); ABS (1)]
  6. Sigala, M., Ooi, K.B, Tan, G.W.H.T., Aw, E.C.X., Cham, T.H., Dwivedi, Y.K., Werner, K., Kate, L., Anubhav, M., Rebekah, R.B., & Jochen, W. (2024), ChatGPT and the Service Industry: Investigating Opportunities, Challenges, and Future Research Directions. Journal of Service Theory and Practice. Accepted in Press. [Indexed in Web of Science (SSCI) IF= 4.6; Scopus Q1; ABDC (A); ABS (2)]
  7. Ooi, K.B., Cham, T.H., Tan, G.W.H., Al-Emran, M., & Tang, Y.C. (2024). Guest editorial: The dark side of FinTech: unintended consequences and ethical consideration of FinTech adoption. International Journal of Bank Marketing, 42(1), 1-6. [Indexed in Web of Science (SSCI) IF= 4.412; Scopus Q1; ABDC (A); ABS (2)]
  8. Moedeen, S., Aw, E.C.-X., Alryalat, M., Wei-Han Tan, G., Cham, T.H., Ooi, K.-B. & Dwivedi, Y.K. (2024). Social Media Marketing in the Digital Age: Empower Consumers to Win Big?. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-09-2022-0784 [Indexed in Web of Science (SSCI) IF= 3.979; Scopus Q1; ABDC (A); ABS (1)]
  9. Cham, T.H., Cheng, B.L., Aw, E.C.X., Tan, G.W.H., Loh, X.M., & Ooi, K.B. (2023). Counteracting the Impact of Online Fake News on Brands. Journal of Computer Information Systems, 64(2), 245-264. [Indexed in Web of Science (SCIE) IF= 3.317; Scopus Q1; ABDC (A); ABS (2)].
  10. Loh, X.M., Lee, V.H., Leong, L.Y., Aw, E.C.X., Cham, T.H.*, Tang, Y.C., & Hew, J.J. (2023). Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach. Journal of Business Research, 159, 113726. [Indexed in Web of Science (SSCI) IF= 10.969; Scopus Q1; ABDC (A); ABS (3)].
  11. Yuan, Y.P., Dwivedi, Y.K., Tan, G.W.H., Cham, T.H., Ooi, K.B., Aw, E.C.X., & Currie, W. (2023). Government Digital Transformation: Understanding the Role of Government Social Media. Government Information Quarterly, 101775. [Indexed in Web of Science (SSCI) IF= 8.490; Scopus Q1; ABS (3)]. This paper has been recognized as one of the “Highly Cited” papers according to the Essential Science Indicators (ESI) from the Web of Science (WoS).
  12. Abumalloh, R.A., Nilashi, M., Ooi, K.B., Tan, G.W.H., Cham, T.H., Dwivedi, Y.K., & Hughes, L. (2023). The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment. Annals of Operations Research. https://doi.org/10Numbered List Properties.1007/s10479-023-05608-8 [Indexed in Web of Science (SSCI) IF= 4.800; Scopus Q1; ABDC (A); ABS (3)]
  13. Tan, G.W.H., Aw, E.C.X., Cham, T.H., Ooi, K.B., Dwivedi, Y.K., Alalwan, A.A., Balakrishnan, J., Chan, H.K., Hew, J.J., Hughes, L., Jain, V., Lee, V.H., Lin, B., Rana, N.P., & Tan, T.M. (2023). Metaverse in marketing and logistics: the state of the art and the path forward. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-01-2023-0078 [Indexed in Web of Science (SSCI) IF= 3.979; Scopus Q1; ABDC (A); ABS (1)]
  14. Fam, K.S., Cheng, B.L., Cham, T.H.*, Tan, C.Y.M., & Ting, H. (2023). The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry. Journal of Hospitality & Tourism Research, 47(1), 257–288. https://doi.org/10.1177/10963480211014944 [Indexed in Web of Science (SSCI) IF= 4.317; Scopus Q1; ABDC (A); ABS (2)].
  15. Ooi, K.-B., Tan, G.W.-H., Aw, E.C.-X., Cham, T.H., Dwivedi, Y.K., Dwivedi, R., Hughes, L., Kar, A.K., Loh, X.-M., Mogaji, E., Phau, I. & Sharma, A. (2023). Banking in the metaverse: a new frontier for financial institutions. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-03-2023-0168 [Indexed in Web of Science (SSCI) IF= 4.412; Scopus Q1; ABDC (A); ABS (2)]
  16. Koohang, A., Nord, J.H., Ooi, K.B., Tan, G.W.H., Al-Emran, M., Aw, E.C.X., Abdullah, M. B., Buhalis, D., Cham, T.H., ... & Wong, L. W. (2023). Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation. Journal of Computer Information Systems, 1-31. [Indexed in Web of Science (SCIE) IF= 3.317; Scopus Q1; ABDC (A); ABS (2)]. This paper has been recognized as one of the “Highly Cited” papers according to the Essential Science Indicators (ESI) from the Web of Science (WoS).
  17. Gao, Z., Cheah, J.H., Lim, X.J., Ng, S. I., Cham, T.H., & Yee, C.L. (2023). Can travel apps improve tourists’ intentions? Investigating the drivers of Chinese gen Y users’ experience. Journal of Vacation Marketing, 13567667231152938. [Indexed in Web of Science (SSCI) IF= 4.000; Scopus Q1; ABDC (A); ABS (1)].
  18. Tan, K. L., Ho, J. M., Sim, A. K., Dubos, L., & Cham, T. H. (2023). Unlocking the secrets of Miri country music festival in Malaysia: a moderated-mediation model examining the power of FOMO, flow and festival satisfaction in driving revisiting intentions. Asia Pacific Journal of Tourism Research, 28(5), 416-432. [Indexed in Web of Science (SSCI) IF= 5.000; Scopus Q1; ABDC (A); ABS (1)].
  19. Hoh, P.Y., Loo, S.J., Tan, G.W.H., Lee, V.H., Aw, E.C.X., Cham, T.H., & Ooi, K.B. (2023). Understanding Valences in Mobile Grocery Shopping: Do Consumers’ Characteristics Matter?. Journal of Computer Information Systems, 63(4), 767-780. https://doi.org/10.1080/08874417.2022.2103855 [Indexed in Web of Science (SCIE) IF= 3.317; Scopus Q1; ABDC (A); ABS (2)].
  20. Cham, T.H., Lim, Y.M., & Sigala, M. (2022). Marketing and social influences, hospital branding, and medical tourists’ behavioural intention: Before‐and after‐service consumption perspective. International Journal of Tourism Research, 24(1), 140-157. https://doi.org/10.1002/jtr.2489 [Indexed in Web of Science (SSCI) IF= 4.600; Scopus Q1; ABDC (A); ABS (2)]
  21. Aw, E.C.X., Tan, G.W.H., Cham, T.H.*, Raman, R., & Ooi, K.B. (2022). Alexa, what’s on my shopping list? Transforming customer experience with digital voice assistants. Technological Forecasting and Social Change, 180, 121711. https://doi.org/10.1016/j.techfore.2022.121711. [Indexed in Web of Science (SSCI) IF= 8.593; Scopus Q1; ABDC (A); ABS (3)]. This paper has been recognized as one of the “Highly Cited” papers according to the Essential Science Indicators (ESI) from the Web of Science (WoS).
  22. Lim, X.J., Ngew, P., Cheah, J.H., Cham, T.H., & Liu, Y. (2022). Go digital: can the money-gift function promote the use of e-wallet apps?. Internet Research, 32(6), 1806-1831. https://doi.org/10.1108/INTR-06-2021-0406 [Indexed in Web of Science (SSCI & SCIE) IF= 6.773; Scopus Q1; ABDC (A); ABS (3)].
  23. Li, F., Aw, E.C.X., Tan, G.W.H., Cham, T.H., & Ooi, K.B. (2022). The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach. Journal of Retailing and Consumer Services, 68, 103039. [Indexed in Web of Science (SSCI) IF= 10.4; Scopus Q1; ABDC (A); ABS (2)].
  24. Lim, A.F., Ooi, K.B., Tan, G.W.H., Cham, T.H., Alryalat, M.A., & Dwivedi, Y.K. (2022). Adapt or die: a competitive digital supply chain quality management strategy.  Journal of Enterprise Information Management, 37(2), 698-720. https://doi.org/10.1108/JEIM-09-2022-0345 [Indexed in Web of Science (SSCI) IF= 6.5; Scopus Q1; ABDC (A); ABS (2)].

 

**Full list of publications: 

 https://scholar.google.com/citations?user=IwQgiNMAAAAJ&hl=en&oi=ao

Research

  1. MINISTRY OF HIGHER EDUCATION (FUNDAMENTAL RESEARCH GRANT SCHEME, FRGS)
    Project title: The development of Wellness Destination Image Model to predict tourists’ destination loyalty behaviour for Malaysia in the aftermath of the COVID 19 pandemic
    Durations: August 2022- Present
    Amount: RM76900.00
    Status: On-going
     
  2. UCSI University Research Excellence & Innovation Grant
    Project title: Leadership in Time of Crisis: A Case Study in Malaysian Covid-19 Vaccination Program
    Durations: June 2022- November 2023
    Amount: RM25000.00
    Status: On-going
     
  3. UCSI University Research Excellence & Innovation Grant
    Project title: Understanding value co-creation in social commerce: A content, interaction, and social integrative lens
    Durations: June 2022- May 2023
    Amount: RM21565.00
    Status: On-going
     
  4. UNIVERSITI TUNKU ABDUL RAHMAN (STRATEGIC RESEARCH FUND)
    Project title: Consumers’ Awareness, Attitude and Acceptance towards Artificial Intelligent (AI) Integrated Green Medical Technology Products
    Durations: June 2019- January 2023
    Amount: RM 64,620.00
    Status: Ongoing
     
  5. MINISTRY OF HIGHER EDUCATION (FUNDAMENTAL RESEARCH GRANT SCHEME, FRGS)
    Project title: The Motivation, Acceptance and Adoption of FinTech in Malaysia.
    Durations: August 2017- August 2019
    Amount: RM46,000.00
    Status: Completed
     
  6. GOVERNMENT OF THE PEOPLE’S REPUBLIC OF CHINA
    Project title: Belt and Road Initiative in Malaysia: Public Perception on Socio-economic, Cultural and Educational Implications
    Durations: October 2018- October 2019
    Amount: RM 70,000.00
    Status: Completed
     
  7. THE HEAD FOUNDATION LIMITED (SINGAPORE)
    Project title: Skills for Industry 4.0 and STEM Education
    Durations: April 2017- September 2018
    Amount: RM 198,316.00
    Status: Completed
     
  8. TUN TAN CHENG LOCK CENTRE FOR SOCIAL AND POLICY STUDIES
    Project title: An exploratory study of the perception and expectation of the business in Kuantan towards the Malaysia-China Kuantan Industrial Park (MCKIP)
    Durations: February 2018- July 2018
    Amount: RM 15,000
    Status: Completed

 

 

Research Supervision

Doctorate (as main and co-supervisor) –4 Completed; 35 PhD and 8 DBA in progress
Master’s (as main and co-supervisor) – 37 completed

Student name: Khaw Ooi San
Degree: Doctor of Business Administration (DBA)
Institution: UCSI University
Thesis title: Drivers of Consumer Brand Engagement in Social
Networking Sites: The Malaysian Perspective
Status: Completed, August 2023

Student name: Hatim Dawood Al-lawati
Degree: Doctor of Business Administration (DBA)
Institution: UCSI University
Thesis title: Factors Affecting Financial Institutions to Adopt Mobile Peer-To-Peer Platforms
Status: Completed, August 2023

Student name: Deeparechigi Vashu
Degree: Doctor of Philosophy (PhD)
Institution: International University of Malaya-Wales
Thesis title: The Perception of Medical Tourists on the Attributes of Destination Image, Service Quality, Satisfaction and Behavioural Intention: An Exploratory Case Study in Penang
Status: Completed, April 2021

Student name: Tee Poh Kiong
Degree: Doctor of Philosophy (PhD)
Institution: Universiti Tunku Abdul Rahman
Thesis title: A Study On The Relationships Between Individual And Organisation Career Management Practices Toward Academics’ Career Success
Status: Completed, Oct 2021

Award and Recognition

  1. Top Cited Article 2022-2023, International Journal of Tourism Research (Wiley), 2024. https://onlinelibrary.wiley.com/journal/15221970 
  2. Top Research Publications Contributor Award by UCSI University, 2024.
  3. Highly Impact Journal Publication Award by UCSI University, 2024.
  4. Highly Cited Paper Award by UCSI University, 2024.
  5. Top Cited Paper, Tourism Review (Emerald Publishing), 2023. https://www.emeraldgrouppublishing.com/journal/tr
  6. Top Cited Paper, Asia Pacific Journal of Marketing and Logistics (Emerald Publishing), 2023. https://www.emeraldgrouppublishing.com/journal/apjml
  7. Top Downloaded Article, International Journal of Tourism Research (Wiley), 2023. https://onlinelibrary.wiley.com/journal/15221970
  8. Most Read articles, Journal of Computer Information Systems (Taylor and Francis), 2023. https://doi.org/10.1080/08874417.2023.2165197
  9.  Best Reviewer Award, Journal of Global Scholars of Marketing Science, 2023.
  10. The Most Read Article, Journal of Computer Information Systems (Taylor and Francis), 2023. https://doi.org/10.1080/08874417.2023.2165197  
  11. Best Reviewer Award, Journal of Global Scholars of Marketing Science, 2023. [Indexed in Scopus]. https://www.tandfonline.com/journals/rgam20
  12. Highly Cited Paper Award by UCSI University, 2023.
  13. Top Research Publications Contributor Award by UCSI University, 2023.
  14. National Outstanding Young Educator Award 2022 by the Private Education Co-operative of Malaysia (EduCoop Malaysia, www.educoopmalaysia.com
  15. UTAR Outstanding Alumni Award (Professional, Academic and Research Excellence category) 2022 by Universiti Tunku Abdul Rahman (Malaysia).
  16. Most Promising Academician Award, UCSI University, 2022.
  17. Best Paper Award, International Conference on Information Systems and Intelligent Applications (ICISIA), 2022.
  18. Best Paper Award, 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS2022), 2022.
  19. Best Paper Award, International Conference on Responsible Tourism and Hospitality (ICRTH2022), 2022.
  20. Teaching Excellence Award, UCSI Graduate Business School, UCSI University, 2021.
  21. Most Productive Researcher Award, UCSI Graduate Business School, UCSI University, 2021.
  22. Best Paper Award, International Postgraduate Symposium in Tourism and Hospitality (IPSTH2020).
  23. Outstanding Paper Award, QS Subject Focus Summit Research Sharing Session, December 2018.
  24. Best Paper Award, MAG Scholar Conference, June 2018.
  25. Best Reviewer Award, Asian Journal of Business Research, 2017/2018.
  26. Congratulations on Teaching Performance, Universiti Tunku Abdul Rahman, 2020.
  27. Congratulations on Teaching Performance, Universiti Tunku Abdul Rahman, 2019.
  28. Congratulations on Teaching Performance, Universiti Tunku Abdul Rahman, 2017.

 

Professional Academic Roles

  1. Visiting Professor for Tashkent State University of Economics, Uzbekistan.
  2. Visiting Professor for Chongqing University of Arts and Sciences, China.
  3. Visiting Professor for Universitas Multimedia Nusantara, Indonesia.
  4. Visiting Research Professor for Symbiosis International (Deemed) University, India.
  5. Visiting Professor for Krirk University, Thailand.
  6. Visiting Professor for IQRA University, Pakistan.
  7. Adjunct Professor for Universiti Tunku Abdul Rahman, Malaysia.
  8. Academic Assessor for the Alliance on Business Education and Scholarship for Tomorrow (ABEST21) accreditation, Japan.
  9. Auditor for Malaysian Research Assessment (MyRA), Government of Malaysia.
  10. External Examiner for Curtin University, Australia.
  11. External Examiner for Universiti Teknologi MARA (UiTM), Malaysia.
  12. External Examiner for Sunway University, Malaysia.
  13. External Examiner/Assessor for Malaysia Multimedia University (MMU), Malaysia.
  14. External Examiner/Assessor for Nilai University, Malaysia.
  15. External Examiner for International University of Malaya-Wales (IUMW), Malaysia.
  16. External Examiner for International Medical University (IMU), Malaysia.
  17. External Examiner for HELP University, Malaysia.
  18. External Examiner for First City University College, Malaysia.
  19. Research Advisor for Institut Koperasi Malaysia (IKMa).
  20. Research Associate for Universiti Putra Malaysia (UPM).

Editorial Services

  1. Editor-in-Chief for the Journal of Marketing Advances and Practices (JMAP). URL: http://jmaap.org/
  2. Editor-in-Chief for the International Journal of Marketing and Digital Creative (IJMADIC). URL: https://journals.researchsynergypress.com/index.php/ijmadic/index  
  3. Associate Editor for the RAE Revista de Administração de Empresas journal [Indexed in Web of Science (SSCI) and SCOPUS]. URL: https://bibliotecadigital.fgv.br/ojs/index.php/rae
  4. Associate Editor for the The Bottom Line [Indexed in SCOPUS]. URL: https://www.emerald.com/insight/publication/issn/0888-045X
  5. Associate Editor for the VILAKSHAN - XIMB Journal of Management. URL: https://www.emeraldgrouppublishing.com/journal/xjm
  6. Guest-Editor for the International Journal of Bank Marketing Special Issue: “The Dark side of FinTech: Unintended Consequences and Ethical Consideration of FinTech Adoption” [Indexed in Web of Science (SSCI) and SCOPUS]. URL: https://www.emeraldgrouppublishing. com/calls-for-papers/dark-side-fintech-unintended-consequences-and-ethical-consideration-fintech
  7. Guest-Editor for the Journal of Global of Global Scholars of Marketing Science Special Issue: “Re-vamping and Re-innovating the online-and-offline shopping experience” [Indexed in SCOPUS]. URL: shorturl.at/oxCGJ
  8. Guest-Editor for the Journal of Marketing Analytics Special Issue: “Digitalization and Its Impact on Contemporary Marketing Strategies and Practices” [Indexed in SCOPUS]. URL: https://www.palgrave.com/gp/journal/41270
  9. Guest-Editor for the Asian Journal Business Research Special Issue: “Are Segmentation and Profiling Still Meaningful? A Reconsideration of Research Design, Methods & Analysis” [Indexed in SCOPUS]. URL: https://magscholar.com/asian-journal-of-business-research/
  10. Member of Editorial Review Board for the Journal of Business-to-Business Marketing. [Indexed in Web of Science (SSCI) and SCOPUS]. URL: https://www.tandfonline.com/journals/wbbm20 
  11. Member of Editorial Review Board for the Journal of Computer Information Systems. [Indexed in Web of Science (SSCI) and SCOPUS]. URL: https://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=ucis20
  12. Member of Editorial Review Board for the International Journal of Bank Marketing [Indexed in Web of Science (SSCI) and SCOPUS]. URL: https://www.emeraldgrouppublishing.com/journal/ijbm  
  13. Member of Editorial Review Board for the Industrial Management & Data Systems [Indexed in Web of Science (SSCI) and SCOPUS]. URL: https://www.emeraldgrouppublishing.com/journal/imds
  14. Member of Editorial Review Board for the International Journal of Gaming and Computer-Mediated Simulations [Indexed in Web of Science (SSCI) and SCOPUS]. URL: https://www.igi-global.com/journal/international-journal-gaming-computer-mediated/1125
  15. Member of Editorial Review Board for the Journal of Global of Global Scholars of Marketing Science. [Indexed in SCOPUS]. URL: https://www.tandfonline.com/journals/rgam20
  16. Member of Editorial Review Board, International Journal of Pharmaceutical and Healthcare Marketing. [Indexed in Scopus]. URL: https://www.emeraldgrouppublishing.com/journal/ijphm
  17. Member of Editorial Review Board, Young Consumers. [Indexed in Scopus]. URL: https://www.emeraldgrouppublishing.com/journal/yc#editorial-team
  18. Member of Editorial Review Board for the Journal of Creative Communications. [Indexed in SCOPUS]. URL: https://journals.sagepub.com/editorial-board/CRC
  19. Member of Editorial Review Board for the Asian Journal of Business Research. (SCOPUS indexed). URL: https://magscholar.com/asian-journal-of-business-research/
  20. Member of Editorial Review Board for the Journal of Applied Structural Equation Modeling (JASEM). [Indexed in SCOPUS]. URL: https://jasemjournal.com/home/editorial-board/
  21. Member of Editorial Advisory Board for the Journal of Management Sciences (ABS indexed). URL: https://journals.iqra.edu.pk/jms
  22. Editor for the Borneo Journal of Social Sciences and Humanities (BJSSH). URL: https://journal.ucts.edu.my/Home/EditorialBJSSH?type=bjssh
  23. Editor for the Tourism and Sustainable Development Review (TSDR). URL: http://tsdr.psdku.unpad.ac.id/index.php/journal/about/editorialTeam
  24. Member of Editorial Review Board for the Journal of Halal Service Research (JHSR). URL: https://magscholar.com/jhsr/jhsr-editorial-board/
  25. Editorial Review Board Member for the Journal of Agribusiness Marketing. URL: https://www.fama.gov.my/en/journal-of-agribusiness-marketing
  26. Editorial Review Board Member for the Journal of Responsible Tourism Management (JRTM). URL: https://jrtm.org/editorial-board/
  27. Editorial Board Member for the Organization and Human Capital Development (ORCADEV). URL: https://journals.researchsynergypress.com/index.php/orcadev/ about/editorialTeam
  28. Member of Editorial Review Board for the Educational Leader (PEMIMPIN PENDIDIKAN). URL: https://ejournal.um.edu.my/index.php/PEMIMPIN/about/ editorialTeam
  29. Member of Editorial Review Board for the Amity Journal of Management Research (AJMR). URL: https://www.amity.edu/admaa/ajmr/board-review.aspx

Review Works

  1. Article Reviewer for the International Journal of Tourism Research (Since 2023).
  2. Article Reviewer for the Journal of Business-to-Business Marketing (Since 2023).
  3. Article Reviewer for the Journal of Destination Marketing & Management (Since 2023).
  4. Article Reviewer for the The Bottom Line (Since 2023).
  5. Article Reviewer for the Journal of Marketing Theory and Practice (Since 2023).
  6. Article Reviewer for the Journal of Creative Communications (Since 2023).
  7. Article Reviewer for the RAE-Revista de Administração de Empresas (Since 2023).
  8. Article Reviewer for the International Journal of Gastronomy and Food Science (Since 2023).
  9. Article Reviewer for the Arab Gulf Journal of Scientific Research (Since 2023).
  10. Article Reviewer for the Journal of Global Scholars of Marketing Science (Since 2022).
  11. Article Reviewer for the Journal of Computer Information Systems (Since 2022).
  12. Article Reviewer for the Industrial Management & Data Systems (Since 2021).
  13. Article Reviewer for the International Journal of Bank Marketing (Since 2021).
  14. Article Reviewer for the Journal of Consumer Bahaviour (Since 2021).
  15. Article Reviewer for the Internet Research (Since 2021).
  16. Article Reviewer for the Tourist Studies (Since 2020).
  17. Article Reviewer for the Journal of Marketing Analytics (Since 2020).
  18. Article Reviewer for the Jurnal Pengurusan (Since 2020).
  19. Article Reviewer for the Journal of Responsible Tourism Management (Since 2020).
  20. Article Reviewer for the Journal of Retailing and Consumer Services (Since 2019).
  21. Article Reviewer for the European Journal of Marketing (Since 2019).
  22. Article Reviewer for the European Business Review (Since 2019).
  23. Article Reviewer for the Young Consumers (Since 2019).
  24. Article Reviewer for the SAGE Open (Since 2019).
  25. Article Reviewer for Tourism Management Perspective (Since 2018).
  26. Article Reviewer for Asian Journal of Business Research (Since 2018).
  27. Article Reviewer for Asia Pacific Journal of Marketing and Logistics (Since 2017).
  28. Article Reviewer for British Food Journal (Since 2017).
  29. Article Reviewer for Asian Academy of Management Journal (Since 2017).
  30. Article Reviewer for International Journal of Pharmaceutical and Healthcare Marketing (Since 2017).
  31. Article Reviewer for Management Decision (Since 2017).
  32. Article Reviewer for Journal of Customer Behaviour (Since 2017).
  33. Article Reviewer for Journal of Applied Structural Equation Modeling (Since 2017).
  34. Article Reviewer for Asian Journal of Business Research (Since 2017).
  35. Article Reviewer for The Open Medical Informatics Journal (Since 2017).
  36. Article Reviewer for Amity Journal of Management Research (Since 2016).
  37. Article Reviewer for electronic Journal of Computer Science and Information Technology (Since 2016).
  38. Article Reviewer for VINE: Journal of Information and Knowledge Management Systems (Since 2014).
  39. Article Reviewer for Journal of Hospitality Management and Tourism (Since 2013). 

Membership & Professional Activities

Editorial appointment

  1. Editor-in-Chief for the Journal of Marketing Advances and Practices (JMAP). URL: http://jmaap.org/
  2. Guest-Editor for International Journal of Bank Marketing Special Issue: “The Dark side of FinTech: Unintended Consequences and Ethical Consideration of FinTech Adoption” (SSCI and SCOPUS indexed). URL: https://www.emeraldgrouppublishing. com/calls-for-papers/dark-side-fintech-unintended-consequences-and-ethical-consideration-fintech
  3. Guest-Editor for Journal of Marketing Analytics Special Issue: “Digitalization and Its Impact on Contemporary Marketing Strategies and Practices” (SCOPUS indexed). URL: https://www.palgrave.com/gp/journal/41270
  4. Member of Editorial Review Board, Journal of Computer Information Systems. (WoS and SCOPUS indexed). URL: https://www.tandfonline.com/action/journalInformation ?show=editorialBoard&journalCode=ucis20
  5. Member of Editorial Review Board, Asian Journal of Business Research. (SCOPUS indexed). URL: https://magscholar.com/asian-journal-of-business-research/
  6. Member of Editorial Review Board, Journal of Applied Structural Equation Modeling (JASEM). (SCOPUS indexed). URL: https://jasemjournal.com/home/editorial-board/

 

Article Reviewer for

  • Journal of Business Research (Publisher: Elsevier, Social Sciences Citation Index (SSCI); JCR – 2022, IF= 10.969; ABDC-A)
  • International Journal of Bank Marketing (Publisher: Emerald; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR - 2022, IF = 5.083; ABDC-A)
  • Journal of Consumer Behaviour (Publisher: Wiley, Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR – 2022, IF= 3.199; ABDC-A)
  • Journal of Hospitality Marketing & Management (Publisher: Taylor & Francis, ISSN: 1936-8631; Social Sciences Citation Index (SSCI); JCR – 2022, IF= 9.821; ABDC-A)
  • Internet Research (Publisher: Emerald; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR - 2022, IF = 6.353; ABDC-A)
  • Journal of Retailing and Consumer Services (Publisher: Elsevier; ISSN: 0969-6989; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR – 2021, IF= 10.972; ABDC-A)
  • European Journal of Marketing (Publisher: Emerald; Social Sciences Citation Index (SSCI); JCR – 2022, IF= 5.181; ABDC-A)
  • Industrial Management & Data System (Publisher: Emerald; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR - 2022, IF = 4.803; ABDC-A)
  • Asia Pacific Journal of Marketing and Logistics (Publisher: Emerald; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR - 2022, IF = 4.643; ABDC-A)
  • International Journal of Retail & Distribution Management (Publisher: Emerald; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR - 2022, IF = 4.743; ABDC-A)
  • Journal of Computer Information Systems (Publisher: Taylor & Francis; ISSN: 2380-2057; Clarivate Analytics; Science Citation Index Expanded (SCIE); JCR - 2021, IF = 3.317; ABDC-A)

 

  • Visiting Professor for IQRA University, Pakistan.
  • Academic Assessor for the Alliance on Business Education and Scholarship for Tomorrow (ABEST21) accreditation, Japan.
  • Auditor for Malaysian Research Assessment (MyRA), Government of Malaysia.
  • External Examiner for Universiti Teknologi MARA (UiTM), Malaysia.
  • External Examiner for Sunway University, Malaysia.
  • External Examiner for International University of Malaya-Wales (IUMW), Malaysia.
  • External Examiner for International Medical University (IMU), Malaysia.
  • External Examiner for HELP University, Malaysia.
  • External Examiner for First City University College, Malaysia.
  • Research Advisor for Institut Koperasi Malaysia (IKM).
  • Research Associate for Universiti Putra Malaysia (UPM).
  • Visiting Lecturer /Scholar for St. Vincent’s College Incorporated (Dipolog City, Philippines).
  • Pembangunan Sumber Manusia Berhad (PSMB) Certified Trainer
  • Certified trainer for Entrepreneurial Educators (Ministry of Education Malaysia)
  • Ordinary Member, Institute of Marketing Malaysia (IMM)
  • Ordinary Member, Asian Academy of Management (AAM)
  • Ordinary Member, Sarawak Research Society (SRS)
  • Alibaba.com Global Certified Trainer
  • Scientific Board Member, Research Synergy Foundation (Indonesia)

Professional Membership

  • Member of the Young Scientists Network-Academy of Sciences Malaysia (YSN-ASM).
  • Certified Trainer for the Pembangunan Sumber Manusia Berhad (PSMB).
  • Certified trainer for Entrepreneurial Educators (Ministry of Education Malaysia).
  • Ordinary Member for the Institute of Marketing Malaysia (IMM).
  • Ordinary Member for the Asian Academy of Management (AAM).
  • Ordinary Member for the Sarawak Research Society (SRS).
  • Global Certified Trainer for Alibaba.com.
  • Scientific Board Member for Research Synergy Foundation (Indonesia).

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