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Bachelor Of Arts (Hons) In Branding And Advertising

Intakes
January, May and September
Course Duration
3 Years
Course Location
Kuala Lumpur
Course Mode
Full-time
Approval Code
R/342/6/0088; 10/2023
Accreditation Code
MQA/FA3171


Overview

This is the only degree in Malaysia to merge the best of both the branding and advertising fields. Designed for aspiring brand builders, the programme combines the strategic aspects of marketing with the creative aspects of advertising. If you are searching for a programme that equips you with the skills to plan and execute game-changing strategies..., the flexibility to adapt to changing dynamics and the attitude to go the distance, you have found it.

  • A unique degree offered only by UCSI in Malaysia
  • Double major concentration on two most important areas of marketing
  • 70% of the department staff are PhD holders

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* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2020. (Source: ge.mohe.gov.my/)

About the Programme

Assessment

The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Duration and Mode of Study

The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.

Entry Requirements

Academic Requirements

​UCSI Foundation year

Pass, with a minimum CGPA of 2.0.

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

​A-Level

Minimum 2 principals (D) in TWO subjects

​UEC

Minimum 5 credits (B6) and pass (C8) in Mathematics and English

​National Matriculation

Minimum CGPA of 2.0

​International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

Canadian Pre-U

Minimum average of 60% in 6 subjects

AUSMAT/HSC/ SACE/TEE/WACE

Minimum average of 60% in 5 subjects

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

SPM

Pass SPM with minimum 5 credits

O-Level

Minimum 5 credits (C)

UEC

Pass UEC with minimum 3 credits (B6)

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum average of 50% (inclusive of Chemistry, Biology and Mathematics/Physics)

Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency

Minimum average of 60% (inclusive of Chemistry, Biology and Mathematics/Physics)

Note:

The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

English Language Requirements

For Local Students
MUET
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2
IELTS
Band 5.5
TOEFL iBT
46

  • Applicants who have an academic qualification from a higher learning institution which uses English Language as a medium of instruction can be granted an exemption from the University English requirements and MQA requirement.
For International Students
IELTS
Band 5.5
Cambridge English Qualifications and Tests
160
TOEFL IBT
46
Pearson Test of English
51

  • International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).

  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.

Courses Offered

Year 1
  • Fundamentals of Marketing
  • Business Information System
  • Marketing in Practice
  • Introduction to Branding
  • Organisational Behaviour
  • Microeconomics
  • Statistics and its Application
  • Fundamentals of Advertising
  • Macroeconomics
  • University Life (MPU-U2)
  • Business Law - Malaysian Perspective (MPU-U3)
  • Extracurricular Learning Experience 1 (MPU-U4)
  • Co-operative Placement 1
Year 2
  • Business Mathematics
  • Relationship Marketing
  • Elective 1 (Choose One)
  • E-Marketing
  • Visual Communication
  • New Product Development
  • Elective 2 (Choose One)
  • Marketing Processes
  • One-To-One Marketing
  • Business Research Methods
  • Design and Layout
  • Social Media Marketing
  • Customer Communication
  • Extracurricular Learning Experience 2 (MPU-U4)
  • Co-operative Placement 2
Year 3
  • Strategic Advertising Management
  • Elective 3 (Choose Two)
  • Final Year Project A
  • Final Year Project B
  • Strategic Brand Management
  • Service Marketing
  • Marketing Promotion
  • Retail Brand Management
  • Advertising Media Planning
  • Extracurricular Learning Experience 3 (MPU-U4)
  • Co-operative Placement 3
Electives

Elective * [any one (1) module]:

  • Managing People
  • Entrepreneurship

Elective I * [any one (1) module]:

  • Business Modelling with Spreadsheet
  • Management Ethics

Elective II * [any two(2) modules]

  • Current Issues in Marketing
  • International Business
  • Strategic Marketing
  • Distribution Channel Strategy
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation
For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Career Opportunities

Areas of graduate employment include:

  • Brand Executive
  • Brand Management
  • Product Management
  • Account Management
  • Channel Management
  • Channel Development
  • Advertising Executive
  • Advertising Manager
  • Event Planner
  • Event Manager
  • Campaign Development Executive
  • Media Executive
  • Media Planner
  • Academician
  • Entrepreneur

Tuition Fees

Local Students

Approximate Total Fees:

RM 69,600

Download Fee Schedule

International Students

Approximate Total Fees:

RM 80,050

Download Fee Schedule

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Brochure

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