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Overview
This is the only degree in Malaysia to merge the best of both the branding and advertising fields. Designed for aspiring brand builders, the programme combines the strategic aspects of marketing with the creative aspects of advertising. If you are searching for a programme that equips you with the skills to plan and execute game-changing strategies..., the flexibility to adapt to changing dynamics and the attitude to go the distance, you have found it.- A unique degree offered only by UCSI in Malaysia
- Double major concentration on two most important areas of marketing
- 70% of the department staff are PhD holders
* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2020. (Source: ge.mohe.gov.my/)
Assessment
The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.
Duration and Mode of Study
The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.
Academic Requirements
UCSI Foundation year
Pass, with a minimum CGPA of 2.0.
STPM
Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
A-Level
Minimum 2 principals (D) in TWO subjects
UEC
Minimum 5 credits (B6) and pass (C8) in Mathematics and English
National Matriculation
Minimum CGPA of 2.0
International Baccalaureate (IB)
Minimum score of 26 points in 6 subjects
Canadian Pre-U
Minimum average of 60% in 6 subjects
AUSMAT/HSC/ SACE/TEE/WACE
Minimum average of 60% in 5 subjects
Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Diploma
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
ENTRY REQUIREMENTS FOR FOUNDATION YEAR
SPM
Pass SPM with minimum 5 credits
O-Level
Minimum 5 credits (C)
UEC
Pass UEC with minimum 3 credits (B6)
Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
Minimum average of 50% (inclusive of Chemistry, Biology and Mathematics/Physics)
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
Minimum average of 60% (inclusive of Chemistry, Biology and Mathematics/Physics)
Note:
The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
English Language Requirements
For Local Students
MUET
Band 3SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2IELTS
Band 5.5TOEFL iBT
46- Applicants who have an academic qualification from a higher learning institution which uses English Language as a medium of instruction can be granted an exemption from the University English requirements and MQA requirement.
For International Students
Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )
160Cambridge English Qualifications and Testsbr/>(ii. Linguiskill Online)
160Cambridge English Qualifications and Testsbr/>(iii. Occupational English Test (OET)(Conventional/Online)
200TOEFL IBT
46Pearson Test of English
51IELTS
5.5MUET
Band 4TOEFL Essentials (Online)
8- International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
- Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
- The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.
- Fundamentals of Marketing
- Business Information System
- Introduction to Branding
- Organisational Behaviour
- Microeconomics
- Statistics and its Applications
- Fundamentals of Advertising
- Macroeconomics
- Co-Operative Placement 1
- Introduction to Digital Marketing
- Visual Communication
- Sales Management
- Co-Operative Placement 2
- Writing for Mass Communication
- Management Ethics
- Marketing Processes
- Business Research Methods
- Consumer Behaviour
- Business Accounting
- Cross Cultural Management
- Internet and SEO Marketing
- Social Media Marketing
Elective 1 (Choose one)
- Basic Photograph
- Introduction To Public Relations
Elective 2 (Choose one)
- Entrepreneurship
- Managing People
- Strategic Advertising Management
- Integrated Marketing Communications
- Strategic Brand Management
- Service Marketing
- Retail Brand Management
- Advertising Media Planning
- Co-Operative Placement 3
Elective 3 (Choose one)
- Strategic Marketing
- Current Issues in Marketing
- Leadership
- International Trade
- Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban) - Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa)
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
Areas of graduate employment include:
- Brand Executive
- Brand Management
- Product Management
- Account Management
- Channel Management
- Channel Development
- Advertising Executive
- Advertising Manager
- Event Planner
- Event Manager
- Campaign Development Executive
- Media Executive
- Media Planner
- Academician
- Entrepreneur
