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Bachelor Of Arts (Hons) In Marketing

Intakes
January, May and September
Course Duration
3 Years (14 weeks per semester, 7 weeks per short semester)
Course Location
Kuala Lumpur
Course Mode
Full-time
Approval Code
R2/342/6/0082, 06/2024
Accreditation Code
A 9513


Overview

Marketing requires an ability to match market perception with achievable plans of action and this generally attracts creative and driven individuals who are keen to achieve results with unique approaches. This programme will provide a comprehensive understanding of the marketing functions in an organisation and business as a whole and graduates will have developed a strong analytical and strategic mind in addition to mastering essential skills in creativity, critical analysis, problem-solving and communication.

* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2020. (Source: ge.mohe.gov.my/)

Entry Requirements

Academic Requirements

​UCSI Foundation year

Pass, with a minimum CGPA of 2.0

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level

​A-Level

Minimum 2 principals (D)

​UEC

Minimum 5 credits (B6) and pass (C8) in Mathematics and English

​National Matriculation

Minimum CGPA of 2.0

International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

Canadian Pre-U

Minimum average of 60% in 6 subjects

AUSMAT/HSC/ SACE/TEE/WACE

Minimum average of 60% in 5 subjects

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis


Note (Source: Surat Pekeliling MQA Bil 2/2016) :
The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
 

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Academic Requirements

SPM

Pass SPM with minimum 5 credits

O-Level

Minimum 5 credits (C)

UEC

Pass UEC with minimum 3 credits (B6)

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Note:

The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

English Language Requirements

For Local Students
MUET
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2
IELTS
Band 5.5
TOEFL iBT
46

  • If English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )
160
Cambridge English Qualifications and Tests
(ii. Linguiskill Online)
160
Cambridge English Qualifications and Tests
(iii. Occupational English Test (OET)(Conventional/Online))
200
TOEFL IBT
46
Pearson Test of English
51
IELTS
5.5
MUET
Band 4
TOEFL Essentials (Online)
8

  • International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).

  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.

Courses Offered

Year 1
  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Introduction to Digital Marketing
  • Statistics and its Applications
  • Co-Operative Placement 1

Electives (Choose one)

  • Sustainability in Business
  • Introduction to Branding
Year 2
  • Business Research Method
  • Sales Management
  • Marketing Processes
  • Statistics and its Applications
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Consumer Behaviour
  • Co-Operative Placement 2
  • Internet and SEO Marketing
  • Management Science
  • Marketing Analytic

Electives 2 (Choose one)

  • Introduction To Public Relations
  • International Trade
  • Social Media Marketing
Year 3
  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • Strategic Management
  • Co-Operative Placement 3
  • Integrated Marketing Communications
  • International Sustainable Marketing
  • System Thinking for Sustainable
  • Development in Business

Electives 3 (Choose one)

  • Leadership
  • Retail Brand Management
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
  1. Appreciation of Ethics and Civilisations
    (Penghayatan Etika and Peradaban)
  2. Philosophy and Contemporary Issues
    (Falsafah dan Isu Semasa)
For foreign students:
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Career Opportunities

Our graduates have a wide range of career choices such as those listed below:

  • Marketing Manager
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising & Promotion Manager
  • Consultant
  • Public Relations Consultant

Tuition Fees

Local Students

Approximate Total Fees:

RM 69,620

Download Fee Schedule

International Students

Approximate Total Fees:

RM 79,900

Download Fee Schedule

International Degree Pathway (IDP)
IDP ProgrammePathwayUniversityCountryFee
B Business Management Major: Marketing1.5+1.5University of QueenslandAustraliaAUD 42,272
BA Marketing2+1University of the West of England, BristolUnited KingdomGBP13,000

For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

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