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Overview
Marketing requires an ability to match market perception with achievable plans of action and this generally attracts creative and driven individuals who are keen to achieve results with unique approaches. This programme will provide a comprehensive understanding of the marketing functions in an organisation and business as a whole and graduates will have developed a strong analytical and strategic mind in addition to mastering essential skills in creativity, critical analysis, problem-solving and communication.
* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2020. (Source: ge.mohe.gov.my/)
Academic Requirements
UCSI Foundation year
Pass, with a minimum CGPA of 2.0
STPM
Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
A-Level
Minimum 2 principals (D)
UEC
Minimum 5 credits (B6) and pass (C8) in Mathematics and English
National Matriculation
Minimum CGPA of 2.0
International Baccalaureate (IB)
Minimum score of 26 points in 6 subjects
Canadian Pre-U
Minimum average of 60% in 6 subjects
AUSMAT/HSC/ SACE/TEE/WACE
Minimum average of 60% in 5 subjects
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Diploma (business-related)
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
Note (Source: Surat Pekeliling MQA Bil 2/2016) :
The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
Academic Requirements
SPM
Pass SPM with minimum 5 credits
O-Level
Minimum 5 credits (C)
UEC
Pass UEC with minimum 3 credits (B6)
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 50%
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Note:
The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
English Language Requirements
For Local Students
MUET
Band 3SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2IELTS
Band 5.5TOEFL iBT
46- If English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
IELTS
Band 5.5Cambridge English Qualifications and Tests
160TOEFL IBT
46Pearson Test of English
51- International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
- Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
- The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.
- Fundamentals of Marketing
- Fundamentals of Management
- Business Accounting
- Microeconomics
- Marketing in Practice
- Organisational Behaviour
- Business Information System
- Business Communication
- Macroeconomics
- Business Law
- University Life (MPU-U2)
- Business Law – Malaysian Perspective (MPU-U3)
- Extracurricular Activity 1 (MPU-U4)
- Co-Operative Placement 1
- One to One Marketing
- Business Research Methods
- Relationship Marketing
- E-Marketing
- Marketing Processes
- Statistics and Its Application
- Entrepreneurship
- Managing People
- Management Ethics
- Customer Communication
- Business Modelling and Spreadsheet
- Business Mathematics
- Internet in Practice
- Extracurricular Activity 2 (MPU-U4)
- Co-Operative Placement 2
- Marketing Research Project A
- Strategic Marketing
- Services Marketing
- Retail Marketing
- Current Issues in Marketing
- Marketing Research Project B
- International Business
- Marketing Promotion
- Strategic Management
- Strategic Information Systems Management
- Extracurricular Activity 3 (MPU-U4)
- Co-Operative Placement 3
- Appreciation of Ethics and Civilisations
- Philosophy and Contemporary Issues
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
Our graduates have a wide range of career choices such as those listed below:
- Marketing Manager
- Corporate Branding Consultant
- Business Development Manager
- Sales Manager
- Retail Manager
- Advertising & Promotion Manager
- Consultant
- Public Relations Consultant
| IDP Programme | Pathway | University | Country | Fee |
|---|---|---|---|---|
| B Business Management Major: Marketing | 1.5+1.5 | University of Queensland | Australia | AUD 42,272 |
| BA Marketing | 2+1 | University of the West of England, Bristol | United Kingdom | GBP13,000 |
For enquiry, please contact us at geo@ucsiuniversity.edu.my or call us at +603 9101 8880 ext 2066.
