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Overview
The marketplace is dynamic and challenging. A marketer must possess a strategic mindset to navigate these challenges and develop unique selling propositions for the company's products and services. This programme cultivates graduates with a comprehensive understanding of marketing within an organisation and the broader business landscape. Graduates will develop a strong analytical and strategic mindset, mastering essential skills to analyse, plan, implement and control strategic marketing initiatives.
* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2022. (Source: ge.mohe.gov.my/)
Academic Requirements
UCSI Foundation year
Pass, with a minimum CGPA of 2.0
STPM
Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
A-Level
Minimum 2 principals (D)
UEC
Minimum 5 credits (B6) and pass (C8) in Mathematics and English
National Matriculation
Minimum CGPA of 2.0
International Baccalaureate (IB)
Minimum score of 26 points in 6 subjects
Canadian Pre-U
Minimum average of 60% in 6 subjects
AUSMAT/HSC/ SACE/TEE/WACE
ATAR score 60% OR minimum 60% average in 5 subjects
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Diploma (business-related)
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
Note (Source: Surat Pekeliling MQA Bil 2/2016) :
The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
Academic Requirements
SPM
Pass SPM with minimum 5 credits
O-Level
Minimum 5 credits (C)
UEC
Pass UEC with minimum 3 credits (B6)
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 50%
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Note:
The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
English Language Requirements
For Local Students
SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2IELTS
Band 4TOEFL iBT
30-31MUET
Band 3- If the English language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate programme based on the University’s decision.
For International Students
CEFR
Low B2MUET
4IELTS
5.5TOEFL IBT
46TOEFL Essentials (Online)
8Pearson Test of English
51Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency)
160Cambridge English Qualifications and Tests
(ii. Linguiskill Online)
160Cambridge English Qualifications and Tests
(iii. Occupational English Test (OET)(Conventional/Online)
200O-Level English/IGCSE
C- International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
- Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
- The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.
- Fundamentals of Marketing
- Fundamentals of Management
- Business Accounting
- Microeconomics
- Organisational Behaviour
- Business Information System
- Business Communication
- Macroeconomics
- Introduction to Digital Marketing
- Statistics and its Applications
- Co-Operative Placement 1
Electives (Choose one)
- Sustainability in Business
- Introduction to Branding
- Consumer Behaviour
- Marketing Analytic
- Marketing Processes
- Managing People
- Entrepreneurship
- Financial Management
- Business Research Method
- Internet and SEO Marketing
- Sales Management
- Operations Management
- Management Ethics
- Co-Operative Placement 2
- Social Media Marketing
- Strategic Marketing
- Integrated Marketing Communications
- Marketing Research Project A
- Marketing Research Project B
- Services Marketing
- Retail Brand Management
- International Sustainable Marketing
- Current Issues in Marketing
- Strategic Management
- Co-Operative Placement 3
- U1 – Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban) - U1 – Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa) - U2 –Bahasa Kebangsaan A (if applicable)
- U1 – Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3) - U1 – Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa)
All students:
- U2 – Integrity and Anti-Corruption (Integriti dan Anti-Rasuah)
- U4 – Extra-curricular Learning Experience 1
- U4 – Extra-curricular Learning Experience 2
- HEPs course – Effective Speaking
- HEPs course – Effective Writing
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
Areas for career advancement after graduation:
- Marketing consultation and management
- Products planning and management
- Retail management
- Services planning and management
- Digital marketing planning and management
Local Students
Approximate Total Fees:
RM 75,080
International Students
Approximate Total Fees:
RM 89,000
Note:
- This is an estimated fee, as different countries have different visa processing charges and administrative fees. For more information, kindly refer to your region’s counselor for the detailed fee breakdown.
- In accordance with the Malaysian government tax regulation, effective 1st July 2025, a 6% service tax will be imposed on non-Malaysian citizens.
| IDP Programme | Pathway | University | Country | Fee |
|---|---|---|---|---|
| B Business Management Major: Marketing | 1.5+1.5 | University of Queensland | Australia | AUD 48,160 |
| BA Marketing | 2+1 | University of the West of England, Bristol | United Kingdom | £15,250 |
For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.
