APPLY NOW Apply NowVirtual Tour VIRTUAL TOUR

Master In Strategic Communication

Intakes
January, May and September
Course Duration
Full Time (1 Year) | Part Time (1.5 Years)
Course Location
Kuala Lumpur
Course Mode
Full-time / Part-time
Approval Code
N/0323/7/0002; 08/2027
Accreditation Code
MQA/PA15466


Overview

The Master in Strategic Communication programme which will be offered by UCSI University aims to provide graduates with the ability to apply the theoretical knowledge in strategic communication, digital and marketing communications to solve complex problems in that area. 

About the Programme

The Master in Strategic Communication programme offered by UCSI University focuses on the study of organizations as communicators across the governmental, non-governmental and corporate sectors, especially in the context of change associated with digitalization and globalization. In particular, it will examine the ways organizations communicate strategically, both internally and externally; and how communication contributes to shaping discourses and practices associated with leadership within organizations and across them.

Entry Requirements

Academic Requirements

  • A bachelor’s degree with minimum CGPA of 2.75 or equivalent, as accepted by the HEP Senate
    or
  • A bachelor’s degree or equivalent with minimum CGPA of 2.50 and not meeting CGPA of 2.75, can be accepted subject to rigorous internal assessment
    or
  • A bachelor’s degree or equivalent not meeting CGPA of 2.50, can be accepted subject to a minimum of 5 years working experience in relevant field

Candidates without a Bachelor's degree OR qualification in the related strategic communication fields OR with a minimum of 5 years relevant working experience must take these two out of three bridging courses, as stipulated by the MQA:

  • SM101 Introduction to Mass Communication
  • SM108 Introduction to Public Relations
  • SM338 Brand Communication

English Language Requirements

For Local & International Students

As is the medium of instruction for all postgraduate programmes at UCSI University is the English Language, applicants must meet one of the following requirements to gain admission:


IELTS
Band 6.0
TOEFL IBT
600

Courses Offered

Core (Compulsory)
  • Theories and Concepts in Media and Communications
  • Methods of Research in Media & Communications
  • Critical Approaches to Strategic Communications
Electives (Select one)
  • Corporate Communications
  • Statistics in Strategic comm
  • Big Data Analytics
  • Crisis Communication
  • Strategic Communication in Practice: Professional Perspectives
  • Social Media Marketing Strategies

Candidates will also be expected to complete a dissertation to graduate.
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Career Opportunities

This program aims to meet the needs of working adults in various field who are climbing the corporate ladders. It also aims to fulfil demands of companies who require managers with business, communication, internet    technology knowledge and soft skills (critical thinking and innovation).

Posessing knowledge in strategic communication in an organization will ensures that everyone involved has adequate information to communicate about a subject matter, maintaining consistency in the workplace and prevent any ambiguity.

Tuition Fees

Local Students

Approximate Total Fees:

RM 35,980

Download Fee Schedule

International Students

Approximate Total Fees:

RM 54,200

Download Fee Schedule

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Brochure

Download our brochure.

Click here

More Programmes

To view other programmes from the faculty.

Click here