Senior Executive, Marketing Communications

Senior Executive, Marketing Communications

Faculty/Department: UCSI International School Sdn Bhd (Cheras, Kuala Lumpur)

Campus: Kuala Lumpur



  • Work with the Supervisor and School Principals on the corporate and tactical advertising campaign creative and media plans.
  • Maximize advertising budget by ensuring that the Schools’ creative message and media activities are consistent.
  • Review the Schools’ market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
  • Monitor and maintain media schedules as well as prompt settlement of invoices.
  • Manage the A&P spending and budget.
  • Ensure campaign targets are met in terms of awareness, lead gen and enrolment conversion.


  • Plan, organise & coordinate all open days, education fairs, previews and marketing events.
  • Ensure event targets are met in terms of turnout, lead gen and enrolment conversion.

Digital Marketing

  • Identify need areas, conceptual planning of digital marketing activities, and oversee their execution with various Schools and Group Corporate Affairs.
  • Take an integrated approach to digital marketing activities, ensuring a consistent and quality image is projected.

Website and Social Media

  • Update website on information and promotions timely and accurately
  • Develop and implement the schools’ social media strategies by increasing leads/ traffics/fan base with interactive activities.
  • Work with marketing, Principals and Group Corporate Affairs to develop website content and make continual enhancements to improve SEO results


  • Coordinate and execute production of printed materials (brochures, banners, buntings, leaflets, etc), with assistance of Group Corporate Affairs.
  • Ensure best priced quotations and raise purchase requisitions for all production and printing related services.
  • Produce marketing enablement tools such as demo videos, presentations and webinars.
  • Monitor and track inventory of all marketing collaterals.


  • Degree in relevant field.
  • Minimum 3-4 years related working experience.
  • Strong communication, presentation and interpersonal skills and abilities.
  • Performance oriented.
  • Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
  • Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
  • Interpersonal skills.
  • Possess own transport.
  • Flexible and willing to take on occasional responsibilities outside standard duties and responsibilities.
  • Willing to travel and work on weekends during peak season
  • Possesses strong command of English.
  • Preferably fluent in Mandarin language and another language

Deadline: 30 Sep 2023 | Last Update: 18 Apr 2023

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