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Dr Chaw Lee Yen
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Assistant Professor Dr Chaw Lee Yen

Assistant Professor

Academic Qualifications

Doctor of Business Administration
MSc in Information Technology
BSc in Business Administration & Management

Areas of Interest
Online learning for university students
Mobile Technology Management
Tourism Management
Human Resource Management
Biography

Dr. Chaw Lee Yen is an Assistant Professor cum Head of Master Programmes with UCSI Graduate Business School, UCSI University. UCSI Graduate Business School is ranked top 250 in 2022 QS World University rankings under Business and Management by subjects. The University itself is ranked top 1% worldwide in QS World University rankings.  She received her bachelor’s degree of science with double majors: Management and Business Administration from the University of the Ozarks, Arkansas, the USA with Magna Cum Laude, Master of Science in Information Technology from University Putra Malaysia (UPM) and Doctor of Business Administration from Multimedia University (MMU), Cyberjaya, Malaysia. 

Prior to joining the educational sector, Dr. Chaw had 10 years of working experience in two multinational corporations owned by Taiwanese (manufacturing and assembly) and Japanese (consumer products) operating in Malaysia, respectively. In this respect, she has good practical working experience in the field of Human Resource Management. Her working experience in these multinational corporations has enabled her to better understand the cross-cultural impact and the global environment that influences commercial and industrial corporations. Dr Chaw is passionate to share her practical working experience with students to enrich their learning.

Dr Chaw’s research interests include Online Education Practices for university students, Mobile Apps and User Acceptance, Mobile Applications, Tourism Management and Human Resource Management.  She has published papers in various top international journals which include the International Journal of Mobile Communication (Inderscience, SSCI), Data in Brief (Elsevier, Scopus & ESCI), Electronic Journal of e-Learning (ACPIL, Scopus & ESCI), Information Technology and Tourism (Springer; Scopus), International Journal of Business and Globalisation (Inderscience, Scopus), among others. Dr Chaw is also contributed her research work in book chapters published by Springer (Service Excellence in Tourism and Hospitality) and IOS Press (Advancing Technology Industrialization Through Intelligent Software Methodologies, Tools, and Techniques).  Dr Chaw was invited as Session Chair for the International Conference on Internet Studies, 22nd -24th July 2016, Osaka, Japan.  Additionally, she presented her research work at several international and national research conferences which include,  International Conference on Human-Computer Interaction, Gothenburg, Sweden (26th June -1st July 2022),  European Conference on e-Learning, Berlin, Germany (28th - 29th October 2021), International Conference on Research and Innovation in Information Systems (ICRIIS), Langkawi, Malaysia (16th -17th July 2017), Regional Conference on Science Technology & Social Sciences, Cameron Highlands, Pahang Darul Makmur, Malaysia (4th – 6th December 2016) and many others. 

Dr Chaw has received several internal grants from UCSI University such as the UCSI University Scientist Incentive Fund (PSIF) and UCSI University Research Excellence & Innovation Grant (REIG) with a total amount of approximately RM100,000.00.  Dr Chaw and her research team have obtained the Certificate of Copyright as inventors for “Android-Based Time Tracker for UCSI BUS (MyUCSIBUS)” since October 2019 and MyIPO for “Mobile Car App for Travel Agency”.

Dr Chaw was one of the recipients of the Research Excellence Award 2021 under the category of Best Innovation and Commercialization, awarded by Centre of Excellence for Research, Value Innovation and Entrepreneurship (CERVIE), UCSI University.  In addition, she was recognized as the Most Promising Researcher in the year 2021, awarded by the Graduate Business School, UCSI University.  Her teaching excellence was recognized with the Certificate of Achievement (achieved Academic Evaluation of above 3.50 out of 4.00) for the years 2021 and 2022 continuously. Apart from lecturing and administrative responsibilities, she also supervises postgraduate students.  In recognition of her 10 years of dedicated service with UCSI University, she received the Long Service Award in 2021. To date, she has successfully graduated more than 100 MBA students and DBA students, some of them have published in well-reputed journals and others are holding senior positions in multinational corporations

Dr Chaw is committed to serving the university. She was appointed by the Ministry of Education, Malaysia as the Internal Auditor for Malaysia Research Assessment (MyRA), from 2017 November – October 2020. In 2021, she served as the Chairperson for Journal Review Competition jointly organized by UCSI Graduate Business School and Emerald Publishing. She is one of the editors for Business & Management Research Report 2021 – Volume 1, eISBM 978-967-25992-9-6 for UCSI Graduate Business School. She is appointed as a member of the Institutional Ethics Committee (IEC) Sub-Committee (Social Sciences) 2021/2022 to ensure that all research conducted by researchers at the University adheres to the precepts of good ethical conduct.

(Last updated: 7th July 2022)

Teaching Experience

  • Information Technology for Managers              (MBA)
  • Ethics & Corporate Social Responsibility         (MBA)
  • Human Resource Management                       (MBA)
  • Organizing & Implementing A Winning Strategy for Business (Bridging Course for MBA programme)

Publications

Journal articles

  • Chaw, L.Y., Thong, C.L., Tee, M., Mon, C.S., & Lee, C.Y. (Forthcoming). Factors Determining the Users’ Intention to adopt Mobile Bus App. International Journal of Mobile Communication. (Publisher: Inderscience; ISSN:1741-5217; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR – 2022, IF=1.522)
  • Thong, C.L., Rahman, A.J., Mon, C.S., Lee, C.Y., & Chaw, L.Y. (Forthcoming). Comparing the accuracy of estimated time of arrival in mobile navigation applications. International Journal of Mobile Communication. (Publisher: Inderscience; ISSN:1741-5217; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR – 2022; IF=1.522)
  • Shi-Hui, S., Chaw, L. Y., Aw, E. C. X., & Sham, R. (2022). Dataset of international students’ acceptance of online distance learning during COVID-19 pandemic: A preliminary investigation. Data in brief42, 108232., https://doi.org/10.1016/j.dib.2022.108232. (Publisher: Elsevier; Clarivate Analytics; Emerging Sources Citation Index (ESCI); Scopus)
  • Thong, C.L., Narul Akhla, A.A.B., Shibghatullah, A.S.B., Cherukuri, A.K., Mon, C.S., Chaw, L.Y., & Lee, C.Y., (2022). Real-time Information for Travellers: A Systematic Review. Journal of Information and Knowledge Management. https://doi.org/10.1142/S0219649222500654 (Publisher: World Scientific; ISSN (online): 1793-6926; ABDC-C; Scopus)
  • Chaw, L. Y., & Tang, C. M. (2019). Online accommodation booking: what information matters the most to users?. Information Technology & Tourism21(3), 369-390. (Publisher: Springer; ISSN: 1943-4294 Social Sciences Citation Index (SSCI); IF = 6.093; ABDC-B; Scopus)
  • Kumar, R., Chaw, L. Y., & Kwek, C. L. (2019). A conceptual model of organisational innovation in Malaysia. International Journal of Business and Globalisation22(3), 332-354. (Publisher: Inderscience; ISSN: 1753-3627; Scopus)
  • Tang, C. M., & Chaw, L. (2019). Driving high inclination to complete massive open online courses (MOOCs): motivation and engagement factors for learners. Electronic Journal of e-Learning17, 118-130. (Publisher: ACPIL; ISSN: 1479-4403; Clarivate Analytics; Emerging Sources Citation Index (ESCI); Scopus)
  • Tang, C. M., & Chaw, L. Y. (2016). Digital Literacy: A Prerequisite for Effective Learning in a Blended Learning Environment?. Electronic Journal of E-learning14(1), 54-65. (Publisher: ACPIL; ISSN: 1479-4403; Clarivate Analytics; Emerging Sources Citation Index (ESCI); Scopus)

 

Book chapters

  • Chaw, L.Y., Chu, A., Thong, C.L., Tee, M. (2022). Technology Acceptance Before and After Covid Pandemic. In: Salvendy, G., Wei, J. (eds) Design, Operation and Evaluation of Mobile Communications. HCII 2022. Lecture Notes in Computer Science, vol 13337. Springer, Cham. https://doi.org/10.1007/978-3-031-05014-5_10. (Publisher: Springer; ISBN: 978-3-031-05014-5; Scopus)
  • Thong, C.L., Chaw, L.Y., Cherukuri, A.K., Jalil, A., Chit, S.M., Lee, C.Y. (2022). The Effectiveness of Smart Tourism in Malaysia in Covid-19 Post-pandemic Era: A Case Study. In: Salvendy, G., Wei, J. (eds) Design, Operation and Evaluation of Mobile Communications. HCII 2022. Lecture Notes in Computer Science, vol 13337. Springer, Cham. https://doi.org/10.1007/978-3-031-05014-5_6. (Publisher: Springer; ISBN: 978-3-031-05014-5; Scopus)
  • L.Y. Chaw and C.M. Tang (2021), “Exploring the fit between learner characteristics and learning environments” 12th European Conference on e-Learning, 28-29 October 2021, Berlin, Germany. DOI: 10.34190/EEL.21.500. (Publisher: aci; ISBN: 978-1-914587-18-4 Clarivate Analytics; Emerging Sources Citation Index (ESCI); Scopus)
  • C.M. Tang and L. Y. Chaw (2021), “Media and public opinion about online learning during the Covid pandemic: A content analysis of newspaper articles” 12th European Conference on e-Learning, 28-29 October 2021, Berlin, Germany. DOI: 10.34190/EEL.21.016. (Publisher: aci; ISBN:978-1-914587-18-4; Clarivate Analytics; Emerging Sources Citation Index (ESCI); Scopus)
  • Tee, M., Chaw, L.Y. (2021). Generation Z’s Perspective on Tourists’ Knowledge Sharing and Service Excellence in Tourism. In: Thirumaran, K., Klimkeit, D., Tang, C.M. (eds) Service Excellence in Tourism and Hospitality. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-030-57694-3_7. (Publisher: Springer; ISBN: 978-3-030-57694-3; Scopus)
  • L.Y. Chaw and C.M. Tang (2019), “Driving High Inclination to Complete Massive Open Online Courses (MOOCs): Motivation and Engagement Factors for Learners”, The Electronic Journal of e-Learning, 17(2), pp. 118-130.   DOI: 10.34190/JEL.17.2.05

  • L.Y. Chaw and C.M. Tang (2019), “Online Accommodation Booking: What Information Matters the Most to Users?”, Information Technology & Tourism. Pp1-22. http://dx.doi.org/10.1007/s40558-019-00146-1

  • Raj Kumar, L.Y. Chaw, C.L. Kwek (2019), “A Conceptual Model of Organisational Innovation in Malaysia”, International Journal of Business and Globalisation. Vol.22, No. 3, pp. 332-354. https://doi.org/10.1504/IJBG.2019.099298.
  • Lee Yen Chaw and Chun Meng Tang (2018). What Makes Learning Management Systems Effective for Learning?  Journal of Educational Technology Systems, 47(2), 1-18. doi:10.1177/0047239518795828
  • Lee Yen Chaw and Chun Meng Tang (2018). Improving Learners’ Inclination to Complete Online Courses: Motivation and Engagement Factors. 17th European Conference on e-Learning, 90-98.
  • Lee Yen Chaw and Chun Meng Tang (2017). The Voice of the Students: Needs and Expectations From Learning Management Systems.  European Conference on e-Learning, 116-123.
  • SM Chit, LY Chaw, CL Thong and CY Lee (2017). A pilot study: Shuttle bus tracker app for campus users. International Conference on Research and Innovation in Information Systems (ICRIIS), 1-6.
  • Thong Chee Ling, Bilal A. Soomro, Chit Su Mon, Lee Chiw Yi and Chaw Lee Yen (2016). A Preliminary Study on Mobile Application Development for Shuttle Bus Service, Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016), 175-184. https://doi.org/10.1007/978-981-13-0074-5_16
  • Lee Chiw Yi, Shin Nay Lin, Chit Su Mon, Chloe Thong Chee Ling and Chaw Lee Yen (2016). A Preliminary Study on Real-Time Mobile-Aided Shuttle Bus Service, Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016), 195-203. https://doi.org/10.1007/978-981-13-0074-5_18
  • C.M. Tang and L.Y. Chaw (2016), “Digital Literacy: A Prerequisite for Effective Learning in a Blended Learning Environment", The Electronic Journal of e-Learning, Vol. 14, No. 1, pp. 54-65. 

  • Chun Meng Tang and Lee Yen Chaw (2015). Digital literacy and effective learning in a blended learning environment. - European Conference on e-Learning, 601-610.
  • Chun Meng Tang and Lee Yen Chaw (2013). Readiness for Blended Learning: Understanding  Attitude of University Students. International Journal of Cyber Society and Education, 6 (2), 79-100. http://dx.doi.org/10.7903/ijcse.1086
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Research

UCSI University Research Excellence & Innovation Grant

Project title: “Decision Making in Implementing Blockchain Technology for Improvement of the Educational Process: A Causal Modelling using DEMATEL Technique”
Position: Principal investigator
Researchers: Eugene Aw Cheng Xi, Mehrbakhsh Nilashi, Dr Hafiz Muhammad Ali, Dr Mcxin Tee, Mostafa Al Emran
Durations: June 2022- May 2023
Amount: RM 12, 584.60
Status: On-going

 

UCSI University Scientist Incentive Fund (PSIF)

Project title: “Mobile Car App for Travel Agency (MyUCSICar)”
Position: Co-researcher
Researchers: Chloe Thong Chee Ling, Chaw Lee Yen, Chit Su Mon, Lee Chiw Yi
Durations: July 2019 – June 2021
Amount: RM RM42,800.00
Status: Completed

Project title: “iOS Time and Location Tracker for Shuttle Bus”
Position: Co-researcher
Researchers: Chloe Thong Chee Ling, Chaw Lee Yen, Chit Su Mon, Lee Chiw Yi
Durations: July 2018 – June 2020
Amount: RM RM20,060.00
Status: Completed

Project title: “Android-Based Time Tracker for Shuttle Bus”
Position: Co-researcher
Researchers: Chloe Thong Chee Ling, Chaw Lee Yen, Lee Chiw Yi, Chit Su Mon
Durations: July 2016 – June 2018
Amount: RM RM20,100.00
Status: Completed

Research Supervision

Master (as main and co-supervisor) – 80 completed; 4 in progress
Doctorate (as main and co-supervisor) – 14 PhD and 2 DBA in progress

Student name: Pathmaraj Kumar A/L Ganeson
Degree: Doctor of Business Administration (DBA)
Institution: UCSI University, Malaysia
Role: Main Supervisor
Thesis title: The Impacts of Human Resource Management Practices, Organizational Learning, Social Capital and Entrepreneurial Orientation on Organizational Innovation: the Moderating Roles of Knowledge Sharing
Status: Completed, February 2019


DBA Supervisions

  1. Name :Pathmaraj KumarA/L Ganeson
    Degree: Doctor of Business Administration (DBA – UCSI University)
    Role: DBA Thesis Main Supervisor
    Title: The Impacts of Human Resource Management Practices, Organizational Learning, Social Capital and Entrepreneurial Orientation on Organizational Innovation: The Moderating Roles of Knowledge Sharing”.
    Status: Completed, February 2019
     
  2. Name: Ong Jung Chang
    Degree: Doctor of Business Administration (DBA – UCSI University)
    Role: DBA Thesis Main Supervisor
    Title: Innovation Performance
    Status: On-going
     
  3. Name: Low Kai Sei
    Degree: Doctor of Business Administration (DBA – UCSI University)
    Role: DBA Thesis Main Supervisor
    Title: Influence of Job Demand and Working Environment in Retaining Talents for Malaysian SMEs
    Status: On-going

     

MBA Supervisions

  1. Name: Kasozi Joseph
    Degree: Master of Business Administration (MBA – UCSI University)
    Role: MBA Thesis Main Supervisor
    Title: A Study on Relationship Between Social Influence, Motivation, System Quality, Perceived Benefits, and the Students’ Intention to Use eLearning
    Status: Graduated 2015
     
  2. Name: Au Yong Tuck Yew
    Degree: Master of Business Administration (MBA – UCSI University)
    Role: MBA Thesis Main Supervisor
    Title: Cloud Services Adoption by SMEs in Malaysia
    Status: Graduated 2015
     
  3. Name: Tey Ee Von
    Degree: Master of Business Administration (MBA – UCSI University)
    Role: MBA Thesis Main Supervisor
    Title: Relationship between Perceived Organization supports, organization Identification and Emotional Labor
    Status: Graduated 2016
     
  4. Name: Estieak Ahmed
    Degree: Master of Business Administration (MBA – UCSI University)
    Role: MBA Thesis Main Supervisor
    Title: Online Networking and travel behaviour
    Status: Graduated 2018
     
  5. Name: Cao Liu
    Degree: Master of Business Administration (MBA – UCSI University)
    Role: MBA Thesis Main Supervisor
    Title: The Impact of Mobile Payment on Customer behaviours: Evidence in China
    Status: Completed, December 2018
     
  6. Name: Ruth Moreblessing Chesa
    Degree: Master of Business Administration (MBA – UCSI University)
    Role: MBA Thesis Main Supervisor
    Title: An Investigation of Determinants Impacting Individuals’ Perception on the Usage of Cloud Computing Services
    Status: Graduated 2018
     
  7. Name: Jayanthy A/P Gobi
    Degree: Master of Business Administration (MBA – UCSI University)
    Role: MBA Thesis Main Supervisor
    Title: Factors Influencing Work Life Balance on Married Women
    Status: Graduated 2018
     
  8. Name: Cristianto Wijaya
    Degree: Master of Business Administration (MBA – UCSI University)
    Role: MBA Thesis Main Supervisor
    Title: Retention Problem: How to Deal with Millennials
    Status: Graduated 2018
     
  9. Name: Akomolede Mercy Dupe
    Degree: Master of Business Administration (MBA – UCSI University)
    Role: MBA Thesis Main Supervisor
    Title: Factors Affecting Employees’ Job Mobility in Malaysia
    Status: On-going
     
  10. Name: Andrew Chu Yun Hui
    Degree: Master of Business Administration(MBA (ODL) – UCSI University)
    Role: MBA Thesis Main Supervisor
    Title: The Behavioral Intention to Use LMS Among Diploma Students  
    Status: On-going

Conferences

International Conference Proceedings

  1. C.L. Thong, L.Y. Chaw, S.M. Chit, and C.Y. Lee (2019), “User Evaluation on Mobile Application for Shuttle Bus Service”, The 18th  International Conference on Intelligent Software Methodologies, Tools, and Techniques (SOMET 2019)”, 23rd – 25th September, Kuching, Sarawak, Malaysia.

  2. "L.Y. Chaw and C.M. Tang (2018), “Improving Learners’ Inclination to Complete Online Courses: Motivation and Engagement Factors”, Proceedings of the 17th European Conference on e-Learning, pp. 90-98, 1-2 November 2018, Athens, Greece. "
  3. L.Y. Chaw and C.M. Tang (2017), “The voice of the students: needs and expectations from learning management systems”, Proceedings of the 16th European Conference on e-Learning, pp. 116-123, 26 - 27 October 2017, Porto, Portugal.
  4. "C.M. Tang and L.Y. Chaw (2015), “Digital Literacy and Effective Learning in a Blended Learning Environment,” Proceedings of the 14th European Conference on e-Learning, 29-30 October 2015, pp. 601-610, University of Hertfordshire, Hatfield, UK. "
  5. C.M. Tang and L.Y. Chaw (2016), “Warranting value of information and tourists' trust in online booking websites”, International Conference on Internet Studies, 22-24 July 2016, Osaka, Japan.
  6. L.Y. Chaw and C.M. Tang (2014), “Learning Management System and Individual Learning Effectiveness: An Application of the Delone and McLean IS Success Model,” Proceedings of the International Conference on Internet Studies, 16-17 August 2014, Singapore.
  7. J.C. Ong, L.Y. Chaw and C.M. Tang (2015), “The Role and Impact of Business Process Management in Enterprise System Implementation,” Proceedings of the International Conference on Internet Studies, 18-19 July 2015, Tokyo, Japan.
  8. L.Y. Chaw and C.M. Tang (2011), “Are Students Ready for Blended Learning?”, FMIT Symposium of Business Management and Information Technology, Kuala Lumpur, Malaysia, 2nd November 2011, Organized by Faculty of Management and IT, UCSI University.

 

National Conference Proceedings

  1. S.M. Chit, L.Y. Chaw, C.L. Thong and C.Y. Lee (2017). A Pilot Study: Shuttle Bus Tracker App for Campus Users, International Conference on Research and Innovation in Information Systems (ICRIIS), 16 – 17 July 2017, Langkawi, Malaysia. Published by IEEE, Electronic ISSN: 2324-8157; DOI:10.1109/ICRIIS.2017.8002460
  2. C.L. Thong, S. A. Bilai, S. M. Chit, C.Y. Lee and L. Y.  Chaw (2016). A Preliminary Study on Mobile Application Development for Shuttle Bus Service, Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016), 175-184. Published by Springer Link, https://doi.org/10.1007/978-981-13-0074-5_16
  3. C. Y. Lee,  N. L. Shin,  S. M. Chit, C. L. Thong and  L. Y. Chaw (2016). A Preliminary Study on Real-Time Mobile-Aided Shuttle Bus Service, Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016), 195-203. Published by Springer Link, https://doi.org/10.1007/978-981-13-0074-5_18

Symposium

  1. L.Y. Chaw and C.M. Tang (2011), “Are Students Ready for Blended Learning?”, FMIT Symposium of Business Management and Information Technology, Kuala Lumpur, Malaysia, 2nd November 2011, Organized by Faculty of Management and IT, UCSI University. ISBN 978-967-10289-1-9.

Award and Recognitions

  1. Research Excellence Award 2021 (Best Innovation and Commercialization Award) by Centre of Excellence for Research, Value Innovation and Entrepreneurship (CERVIE), UCSI University
  2. Most Promising Researcher in year 2021, by Graduate Business School, UCSI University
  3. Long Service Award 2021, by UCSI University
  4. Teaching Excellence, 2020 & 2021, by Graduate Business School, UCSI University

Membership & Professional Activities

  • Organizing Chair for UCSI – Emerald Journal Review Competition 2021 
  • Associate Member of Malaysian Institute of Human Resource Management (MIHRM)

Ad-Hoc Reviewer for

  • Current Issues in Tourism  (Publisher: Taylor & Francis; ISSN: 1747-7603; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR - 2021, IF = 7.578; ABDC-A)
  • International Journal of Mobile Communication (Publisher: Inderscience; ISSN:1741-5217; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR – 2022; IF=1.522)
  • Computers and Education Open (Publisher: Elsevier; ISSN: 2666-5573)

Intellectual Property

  • Certificate of Copyright as inventor for “Android-Based Time Tracker for UCSI BUS (MyUCSIBUS)” – PSIF group project
  •  MyIPO for “Mobile Car App for Travel Agency” – PSIF group project