Research Impact:
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Associate Professor Dr Keoy Kay Hooi


Academic Qualifications

BSc. (Hons) in Computer Science
Advance Diploma in Computer Science
Diploma in Computer Science

Areas of Interest
Computer Networks and Wireless Communication
Network Mobility in Heterogeneous Network
Cyber Physical Systems Security & Internet of things (IoT)

International Peer Reviewed Journals:

  1. Daud, D., Halim, A., Kwek, C.L. and Keoy K. H (2011), An Exploratory Study on Logistician Competency: The Case of Malaysian Logistics Firms. International Business and Management, 3 (2), 67-73.
  2. Daud, D., Kwek, C.L. and Keoy K. H (2011) Perceived User Satisfaction, System and Information Qualities of Public Online Recruitment: The case study of Malaysia , Indian Journal of Development Research (Bi-annual Journal) Vol. 1, No. 1, July - December, 2011 ISSN: 2249-104X
  3. Niyazmetov, T., Keoy, K.H. & Kwek, C.L. (2011) “Developing a Capability Model of Six Sigma Implementation: A Comparative Study of CSF of Six Sigma Implementation between Manufacturing and Service Sectors in Uzbekistan.” International Journal of the Built Environment and Asset Management (IJBEAM) Vol. 1 No. 1  Inderscience Publishing ISSN (Online): 2046-4541  -  ISSN (Print): 2046-4533
  4. Audrey Sin & Keoy, K.H. (2011), A Comparative Study on Young-adult Consumer’s Decision-making Behaviour in Regions within Malaysia, International Journal of Business Competition and Growth, ISSN (Online): 2042-385, ISSN (Print): 2042-3845. Vol.2, N0. 1
  5. Kwek, C.L, Daud, D., Tan, CH. and Keoy K. H (2011) “Perceived risk, perceived technology, online trust for the online purchase intention in Malaysia”, International Journal of Business Management, Vol. 6, No. 6. ISSN 1833-3850 (Print) ISSN 1833-8119 (Online)  [Indexed and Abstracted: AMICUS, APAIS, Cabell's, Canadiana,  DOAJ, EBSCOhost, Google Scholar]
  6. Marwa, S., Keoy, K.H., Kwek, C.L. And Hassan, P. (2011), Is Corporate Social Responsibility (Csr) Agenda Losing Momentum With Recession? " International Bulletin Of Business Administration, Issue 10 ISSN: 1451-243x [Indexed and Abstracted: Scopus, Elsevier Bibliographic Databases]
  7. Marwa, S., Keoy, K.H., Kwek, C.L. And Hassan, P. (2011), “The Criticality of Quality Management in Building Corporate Resilience in a Post Recession Period” European Journal of Social Sciences, ISSN: 1450-2267. Vol. 18, No 3
  8. Keoy K. H. and Adrienne, C.T. (2011) “An Assessment on the Impact of Behaviors Critical Factors towards Employee’s Job Satisfaction for Educational Sector” No. 2, Vol. 3. Business & Management Quarterly Review (BMQR). ISSN: 2180-2777. [Indexed and Abstracted: Ulrichs, Scirus and Google Scholar]
  9. Daud, D., Kwek, C.L. and Keoy K. H (2010) “The Relationship between Logistics Programme and Logistics Educational Needs: An Exploratory Study”, Journal of Education Research. Vol.13 No.2 ISSN No: 1027 – 9776
  10. Keoy K. H. and Hassan, P. (2010), “Green Campus Initiative Framework At UCSI University And Proposed Framework” Vol. 1, No. 3, pp. 14-27. Business & Management Quarterly Review ISSN: 2180-2777.  [Indexed and Abstracted: Ulrichs, Scirus and Google Scholar]
  11. K. Hafeez; K. H. A. Keoy; M. Zairi; R. Hanneman; S.C. Lenny Koh (2010) E-supply chain operational and behavioural perspectives: an empirical study of Malaysian SMEs International Journal of Production Research, 1366-588X, Volume 48, Issue 2, Pages 525 546
  12. Marwa S., Keoy, K.H., Koh S.C.L. (2009) “Is excellence an elusive dream for East African business schools?” International Journal of Enterprise Network Management Volume 3, Number 2 pp. 93 - 111 ISSN (Online): 1748-1260  -  ISSN (Print): 1748-1252
  13. Marwa S., Rand, G.K., Keoy, K.H., Koh S.C.L. (2009) “Sustaining service excellence in the insurance industry: a Kenyan perspective”. Logistics and Int. J. Value Chain Management, Vol. 3, No. 3. pp 288 - 301 ISSN (Online): 1741-5365  -  ISSN (Print): 1741-5357
  14. Abdulaziz O.A., Zairi, M. and Keoy, K.H.A. (2008) “From P Economy to K Economy: An empirical study on knowledge-based quality factors. Total Quality Management & Business Excellence Special Issue: Honour of Professor Ganji's 70th Birthday Vol 19, Issue 7 & 8, pages 807 – 825. Print ISSN: 1478-3363, Online ISSN: 1478-3371 2009 Impact Factor: 0.299 Ranking: 100/112 (Management), Thomson ISI Journal Citation Reports 2010
  15. Keoy, K.H.A., Hafeez, K. and Koh, S.C.L. (2007) ‘Evaluating the e-business capability model: empirical evidence from the UK technology-based companies’, Int. J. Logistics Economics and Globalisation. Vol. 1 No. 1. pp. 92-122, ISSN: 1741-5373.
  16. Keoy, K.H., Hafeez, K. and Siddiqi, J. (2007), "An empirical study of the key drivers and inhibitors towards e-business adoption: a multi-country comparison" IADIS International Journal of WWW/Internet. Vol 5, No. 1, pp 113-128 (ISSN: 1645-7641)
  17. Hafeez, K., Keoy, K.H. and R. Hanneman (2006), “E-business capabilities model: Validation and comparison between adopter and non-adopter of e-business companies in UK”, Journal of Manufacturing Technology Management. A Special Issue on E technology and Manufacturing Enterprise Competitiveness. ISBN: 101-84663-080-013. Vol. 17, No. 6, pp. 806-828.

Journal/ Book/Handbook Publication (author/ co-author)

  1. Kwek, C.L., Keoy, K.H. & Daud, D. (2011), “SPSS & AMOS:  Crash Course for Beginners” UCSI Publishing House
  2. Keoy, K.H, Kwek, C.L. & Shamsudin, S. (2011), “Global Events in Sarawak: A Case Study on the Sarawak Rainforest Interhash. MPH and UCSI Publishing House. ISBN 9789675997389
  3. Keoy, K. H (2009), “Building capability in SME: A Benchmarking Research Report”, Excellence Tetralogy: Distinctive Capability, ECBPM Publishing House, ISBN 978-1-906993-03-0
  4. David McEvoy, Khalid Hafeez and Kay H. Keoy. Special issue: Ethnic minority entrepreneurship and management.  International Small Business Journal April 2010, Volume 28, No. 2. Special Editors 
  5. Keoy, K.H.A. et al (2008), “Low Carbon and Green Supply Chain: Feasibility Study of WiLCO”, Logistics and Supply Chain Management (LSCM) Research Group ISBN: 978-0- 9560548-0-7
  6. Edited the Research Report “Excellence in Academia - A Benchmarking Report” for King Saudi University, Summer School. August 2008. ISBN: 978-0-9555425-2-7.
  7. Edited the Research Report of the Excellence in Entrepreneurship and Entrepreneurial Management: Key Factors of Success, December 2007. ISBN: 978-0-9555425-1-0.
  8. Edited the Proceeding of the First International Colloquium on Entrepreneurship and Management (ICEEM ’07), Bradford, and March 2007. ISBN: 978-0-9555425-0-3.

National/International Conferences

  1. Adnan Tajul Islam Mazumdar, Shayla Islam, Chee Ling Thong & Keoy K.H. (2022), “NFC-based Mobile Application for Student Attendance in Institution of Higher Learning” 1st International Conference on AI in Cybersecurity (ICAIC). 24 May-26 May 2022, University of Houston-Victoria, USA. [Indexed by Scopus/IEEE]
  2. Tan Yun Yi1, Shayla Islam1, & Keoy K.H. (2022), “Development of Arduino based Temperature Control System” at 8th Mechanical Engineering Research Day (MERD'22), UTeM, Kuala Lumpur, Malaysia on July 13, 2022. [Indexed by WoS]
  3. Ooi J.M., Kwek C.L. & Keoy K.H. (2012), “The antecedents of green purchase intention among Malaysian consumers” International Conference on Economics, Business Innovation - ICEBI 2012, Concorde Inn Kuala Lumpur International Airport. 5th & 6th May 2012, ISSN: 2010-4626 [ |Included the Engineering & Technology Digital Library, and indexed by EBSCO, WorldCat, Google Scholar, CNKI and reviewed by ISI Proceedings]
  4. Keoy, K.H., Hassan, P.  & Mat, M.C. (2012), Sustainable Education Business: Green University Framework for Malaysian Institution of Higher Learning” ASEAN Conference on Environment-Behaviour Studies, Bangkok, Thailand, 16-18 July 2012 Theme: Way of Life: Socio-Economic & Cultural Context [Indexed: SCOPUS and Thomson CPCI].
  5. Keoy, K.H.  & Kwek. C. L., (2012), “What Can Go Wrong? Developing and Sustaining an Entrepreneurial and Entrepreneurship Eco-System within an Educational Institution” International Conference On Innovation, Management And Technology Research [Indexed: IEEE Explore and SCOPUS] CFP1205S-PRT     ISBN: 978-1-4673-0653-9 &CFP1205S-ART    ISBN: 978-1-4673-0654-6
  6. Daud, D., Kwek. C. L., Keoy, K.H. & Ho, S.Y. (2011), “Measurement Model for Logistician Competency: A Perspective from Malaysian Logisticians” Faculty of Management and Information Technology Symposium, UCSI University, 2nd Nov 2011. ISBN: 978-967-10289-1-9
  7. Elahi, S.A., Keoy, K.H & Hassan, P. (2011) Investigating The Intangible Critical Factors For Successful Knowledge Management Implementation For Malaysian Construction Industry For Tangible Results Annual Summit On Business And Entrepreneurial Studies - ASBES 2011, Date:17-18 October 2011, Venue: Grand Margherita Hotel, Kuching, Sarawak, Malaysia, ISBN Proceeding: 978-967-5705-04-5
  8. Sin, L. Y. & Keoy, K.H. (2011) “Consumer Decision-Making Behavior Critical Factors: An Exploratory Study" International Conference on Management - ICM 2011, 13th -14th June 2011. Hydro Hotel, Penang, Malaysia
  9. Keoy. K.H. and Ikpuri E.M. (2011), “A Comparative Study Of Advertising Methods between Malaysia and Nigeria Consumers”, International Conference on Digital Economy of India: Security and Privacy. Organized by Department of Applied Economics, Cochin University of Science and Technology, Kochi-22, Kerala, India. 7th  January, 2011
  10. Sunita S., Kwek, C. L., Keoy, K.H. (2010) “Exploring the Antecedents of Tourist Revisit Intention: A Case Study of The Sarawak  Rainforest InterHash”, 1st Regional Conference  On Tourism Research ( RCTR 2010 ) , 13th and 14th December 2010 at the University Conference Hall, Universiti Sains Malaysia, Penang. ISBN 978-967-394-005-9.
  11. Foo P. P., Mukvinder, S., Kho, S. Y., Teo, P. L., Yii A., S. and Keoy K. H. (2010), Are We Ready for Sustainable Education Business: An Exploratory Study. International Borneo Business Conference (IBBC) 2010 , Conference Theme: Dawn of a New Horizon: Business and Economic Challenges, Date: December 13 - 15, 2010, Venue: ParkCity Everly Hotel, Miri, Sarawak, Malaysia
  12. Keoy Kay Hooi, Padzil Hassan and Nari Am Jami, “Sustainable Education: An Assessment of Carbon Footprint at UCSI University and Proposed Green Campus Initiative Framework”, 2010 International Conference on Management Technology and Applications (ICMTA 2010) Singapore, 10-12 September, 2010 ISBN 978-981-08-6884-0.
  13. Keoy Kay Hooi, Irene Tan Ai Lian and Jimmy Mok Vee Hoong (2010), “Achieving World Class Research Excellence for Malaysian Private Higher Education Institutions: A Balancing Act between Knowledge Dissemination and Contribution” IDERN 2010, 21st to 23rd April 2010, UPM Malaysia.
  14. Keoy, K.H. and Hassan, P. (2009) “A Framework of Low Carbon and Green Supply Chain Management for the Malaysian Construction Industry”, 2nd Construction Industry Research Achievement 3rd - 5th November 2009, International Conference (CIRAIC 2009) CIDB Convention Centre, Jalan Cheras, Kuala Lumpur, Malaysia. ISBN 2009 978-983-44938-0-6. Published by Construction Research Institute of Malaysia (CREAM) Copyright 2009
  15. Hafeez, K., McEvoy, D. & Keoy, K.H. (2009) “Contextualising the Growth and Diversity of Minority Ethnic Entrepreneurship in Britain”, Beyond the Dawn of Innovation (BDI) Conference Hyvinkää, Finland on June 15th to 17th, 2009
  16. Keoy, K.H.A., Koh, S.C.L., Engelhart M., Cullen, J., Zairi, M. and Smith, D. (2008) “Evaluating Low Carbon Footprint Supply Chain: A Proposed Framework” Proceedings of SCMIS 2008, 8-10 December 2008, Tiruchirappalli, India.
  17. Keoy, K.H., Zairi, M. and Hafeez, K. (2008), “Operational and Behavioual Dimensions of E-Supply Chain among Malaysian’s SMEs”, International Conference on e-Business. The International Joint Conference on e-Business and Telecommunications. 2008. ISBN: 978- 989-8111-58-6. pp 362 – 369.
  18. Keoy, K.H.A and Zairi, M. and Chowdhury, S. (2008), “The Importance of Entrepreneurial Leadership and Vision for Successful Entrepreneurship and Entrepreneurial Management: An Empirical Study”, First International Conference for Entrepreneurship, Innovation, and Regional Development ICEIRD 2008, Skopje and Ohrid, Greece. 8th – 11th May 2008. ISBN 978-9989-2636-4-4.
  19. Keoy, K.H.A, Zairi, M. and Chowdhury, S. (2008), “Excellence in Entrepreneurship and Entrepreneurial Management: An Empirical Study of Key Factors of Success”, Middle East Quality Association (MEQA) 2nd Annual Congress Dubai, UAE, 7th – 9th April 2008. ISBN 978-9948-03-638-8. pp 253 – 276.
  20. Hussain, Z., Keoy K.H.A. and Tokutake, T. (2008), “New web horizons: Technological innovation for social convenience”, 13th UKAIS 2008 Conference, The Scope of Information Systems: Perspectives from Academia and Practice. Bournemouth University, 10-11 April 2008.
  21. Hafeez, K., Keoy, K.H. and Siddiqi, J. (2006), “Key Drivers and Inhibitors for Technology Adoption in SME’s: A Multi Sample Analysis”, IADIS e-Commerce 2006. Barcelona, Spain, 9th - 11th December 2006. ISBN: 972-8924-23-2. pp. 3-10.
  22. Keoy, K.H., Hafeez. K. and R. Hanneman (2005), "Evaluating E-Business Strategic Capabilities for UK and Malaysian Firms", 3rd International Workshop on Supply Chain Management and Information Systems (SCMIS), 6th - 8th of July 2005. City Liberal Studies, Thessaloniki, Greece. ISBN: 960-87869-2-4. pp. 287-298.
  23. Keoy, K.H., Hafeez. K. and R. Hanneman (2004), "Evaluating E-business Readiness for United Kingdom", Global Congress on Manufacturing and Management, The International Conference on Manufacturing and Management (GCMM-2004), Vellore Institute of Technology Deemed University, India, ISBN 81-7319-677-X. pp. 171 - 178.
  24. Keoy, K.H. and Hafeez. K. (2004) "Evaluating E-Business Readiness for Malaysian Companies" The Second International Conference on Manufacturing Research ICMR 2004, 7th - 9th September 2004, Sheffield Hallam University Sheffield, UK, ISBN :1- 84387-088-6. pp 354 – 360.
  25. Keoy, K.H., Hafeez. K. and Drake, R. (2002), “Supply Chain management strategies for commerce”, Conference on Information Technology Research & Application, CITRA, 25th -26th September, 2002, UNITAR, Kuala Lumpur, Malaysia.

Professional Engagement

  1. Graduate Technologist, Malaysia Board of Technologists (MBoT)
  2. Member, Institute of Electrical and Electronics Engineers (IEEE)
  3. (January 2022) Keynote Speaker: Asian Virtual Conference on Institutional and Action Research 2022 (AVCIAR 2022) January 20-22, 2022.  Themed, “Revivifying Organizations through Institutional and Action Research in the New Normal,”
  4. (May 2022) Program Committee: ICDSST2022 (EWG-DSS 8th International Conference on Decision Support System Technology) ICDSST 2022 International Conference on Decision Support System Technology on Decision Support addressing modern Industry, Business and Societal needs in Thessaloniki, Greece. May 23rd to May 25th, 2022.
  5. (February 2022) Editorial -in-Chief of the Editorial Board: Journal in the Association of International Dynamic Educators, Inc. (AIDE), Maryland USA.
  6. Keynote Speaker:  4th Asian Virtual Conference on Institutional and Action Research 2022 (AVCIAR 2022) on January 20-22, 2022.
  7. Guest Editor for International Journal of Entrepreneurial Behaviour & Research, Volume 14 Issue 6 Published: 2008, Special Issue: Changing faces of ethnic entrepreneurship
  8. Guest Editor International Small Business Journal (ISBJ) 2008.