| Approval Code | R/321/6/0152; 01/2020 |
| Accreditation Code | A 4560 |
| Classification | BA (Hons) |
| Subject Area | Mass Communication |
| Course Mode | Full-time |
| Course Duration | 3 Years |
| Course Location | Kuala Lumpur |
| Intakes | January, May and September |
This degree programme offers students an in-depth understanding of the dynamics of Mass Communication in today’s fast changing world. It synthesises theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.
Assessments
Coursework percentage: 60% and written examination percentage: 40%.
(credits are required for English at SPM/O-Level)
(credits are required for English at SPM / O-Level)
(credits are required for English at SPM/O-Level)
(credits are required for English at SPM/O-Level)
*Discretion is given to Head of School to deal with borderline academic requirements.
Note (Source: Surat Pekeliling MQA Bil 2/2016):
The terms of credit in English at SPM level for the candidate with STPM, STAM, Diploma and Matriculation/Foundation qualification can be exempted if the candidate obtained English and its achievement is equivalent or higher than the required credit of English at the SPM level.
**Equivalency of qualification in accordance to Malaysian Qualification Agency standards
English Language Requirements
- A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 5; or a score of 196 (computer-based) / 525 (writing-based) / 69-70 (internet-based) in TOEFL; or Band 5.0 in IELTS.
- In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
Note / Legend:
Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
'A' Levels principal – 'A' to 'E'
Broadcasting, film, media, advertising, public relations / corporate communications, journalism, event management and photojournalism.
Core Courses
- Introduction to Mass Communication
- Basic Photography
- Visual Communication
- Introduction to Public Speaking
- Introduction to Video Production
- Fundamentals of Management
- Writing For Mass Communication
- University Life (MPU-U2)
- Co-operative Placement 1
- Extra-curricular Learning Experience 1 (MPU - U4 )
Major Electives – Choose 3
- Introduction to Advertising
- Film Studies
- Introduction to Public Relations
- Introduction to Journalism
- Fundamentals of Marketing
MPU (Compulsory Subjects) - Applicable for Local Students
- Hubungan Etnik (MPU - U1)
- TITAS (MPU - U1)
- Bahasa Kebangsaan A
- Religions in Malaysia (MPU - U3)
MPU (Compulsory Subjects) - Applicable for International Students
- Malaysian Studies (MPU - U1)
- Bahasa Melayu Komunikasi 3 (MPU - U1)
- Religions in Malaysia (MPU - U3)
Core Courses
- Creative Content Development
- Mass Communication Research 1
- Design & Thinking
- New Media Studies
- Co-operative Placement 2
- Extra-curricular Learning Experience 2 (MPU - U4)
Core Courses
- Media, Law & Ethics
- Entrepreneurship
- Alternative Voices and Issues in Mass Communication
- Mass Communication Project
- Mass Communication Research 2
- Cooperative Placement 3
- Extracurricular Learning Experience 3 (MPU - U4)
Free Elective - Choose 3
- Video Editing
- New Media Production and Strategies
- Corporate Social Responsibility and Event Management
- Pop Culture
- Advertising Campaign
- Introduction to Psychology
- Organisational Behaviour
- Introduction to Political Science
- Critical Issues
- Future Directions, Future Casting
- Thinking and Being
Mass Communication Pathways – Choose One Pathway
Film & Television – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
- Film Production
- Film Appreciation
- Documentary Production
- Directing and Aesthetics
- Scriptwriting
- TV Production (CAPSTONE COURSE)
Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
- Photojournalism
- Editing
- Feature Writing
- New Media Journalism
- Broadcast Journalism
- Media Publishing for Print and New Media (CAPSTONE COURSE)
Marketing Communications – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
- Creative Copywriting
- Marketing Strategies
- Brand Communication
- Consumer Behavior
- Media Planning & Management
- Integrated Marketing Communication Campaign
- Ethnic Relations
- Islamic Civilisation and Asian Civilisation
- Malaysian Studies
- Communication in Bahasa Melayu 3
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
International Degree Pathway (IDP) via BA (Hons) Mass Communication
| IDP Programme | Pathway | University | Country | Fee |
|---|---|---|---|---|
| BA (Hons) Mass Communication | 2+1 | University of Hertfordshire | United Kingdom | £ 12,350 |
| BA ( Media & Communication) | 2+2 | University of Melbourne | Australia | AUD35100 |
For enquiry, please contact us at geo@ucsiuniversity.edu.my or call us at +603 9101 8880 ext 2066.
