BA (Hons) Mass Communication

Approval Code R/321/6/0152; 01/2020
Accreditation Code A 4560
Classification BA (Hons)
Subject Area Mass Communication
Course Mode Full-time
Course Duration 3 Years
Course Location Kuala Lumpur
Intakes January, May and September

International Degree Pathways



This degree programme offers students an in-depth understanding of the dynamics of Mass Communication in today’s fast changing world. It synthesises theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.

Assessments

Coursework percentage: 60% and written examination percentage: 40%.

Qualification
Academic Requirements
 
STPM / A-levels
Minimum 2 principals
(credits are required for English at SPM/O-Level)
 
UEC
Minimum 5Bs including English
 
International Baccalaureate
Minimum score of 26/42 points from 6 subjects
 
National Matriculation
Minimum CGPA of 2.0
(credits are required for English at SPM / O-Level)
 
Australian Year 12
Minimum overall average of 60% in 5 subjects
 
Canadian Pre-U
Minimum average of 60% in 6 subjects
 
Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
 
UCSI Foundation in Arts
Completed (minimum CGPA 2.0/4.0)
(credits are required for English at SPM/O-Level)
Diploma or equivalent
Completed (minimum CGPA 2.0/4.0)
(credits are required for English at SPM/O-Level)
Diploma in Media & Communication or equivalent
Completed (minimum CGPA 2.0/4.0)

 

*Discretion is given to Head of School to deal with borderline academic requirements.

Note (Source: Surat Pekeliling MQA Bil 2/2016):
The terms of credit in English at SPM level for the candidate with STPM, STAM, Diploma and Matriculation/Foundation qualification can be exempted if the candidate obtained English and its achievement is equivalent or higher than the required credit of English at the SPM level.

 

FOUNDATION IN ARTS
Qualification
Academic Requirements
SPM / O-Level
Minimum 5 credits including credit in English
UEC
Minimum 3 credits
Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
Minimum overall average of 50%
Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
 

**Equivalency of qualification in accordance to Malaysian Qualification Agency standards
 

English Language Requirements

  • A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 5; or a score of 196 (computer-based) / 525 (writing-based) / 69-70 (internet-based) in TOEFL; or Band 5.0 in IELTS.
  • In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.

International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.

 

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

 

Broadcasting, film, media, advertising, public relations / corporate communications, journalism, event management and photojournalism.

Year 1

Core Courses

  • Introduction to Mass Communication
  • Basic Photography
  • Visual Communication
  • Introduction to Public Speaking
  • Introduction to Video Production
  • Fundamentals of Management
  • Writing For Mass Communication
  • University Life (MPU-U2)
  • Co-operative Placement 1
  • Extra-curricular Learning Experience 1 (MPU - U4 )​

Major Electives – Choose 3

  • Introduction to Advertising
  • Film Studies
  • Introduction to Public Relations
  • Introduction to Journalism
  • Fundamentals of Marketing​

MPU (Compulsory Subjects) - Applicable for Local Students

  • Hubungan Etnik (MPU - U1)
  • TITAS (MPU - U1)
  • Bahasa Kebangsaan A
  • Religions in Malaysia (MPU - U3) 

 

MPU (Compulsory Subjects) - Applicable for International Students

  • Malaysian Studies (MPU - U1)
  • Bahasa Melayu Komunikasi 3 (MPU - U1)
  • Religions in Malaysia (MPU - U3)

 

 

 

Year 2

Core Courses

  • Creative Content Development
  • Mass Communication Research 1
  • Design & Thinking
  • New Media Studies
  • Co-operative Placement 2
  • Extra-curricular Learning Experience 2 (MPU - U4)
Year 3

Core Courses

  • ​Media, Law & Ethics
  • Entrepreneurship
  • Alternative Voices and Issues in Mass Communication
  • Mass Communication Project
  • Mass Communication Research 2 
  • Cooperative Placement 3 
  • Extracurricular Learning Experience 3 (MPU - U4)​

Free Elective - Choose 3

  • Video Editing
  • New Media Production and Strategies
  • Corporate Social Responsibility and Event Management 
  • Pop Culture 
  • Advertising Campaign
  • Introduction to Psychology
  • Organisational Behaviour 
  • Introduction to Political Science
  • Critical Issues
  • Future Directions, Future Casting
  • Thinking and Being

 

Mass Communication Pathways – Choose One Pathway

Film & Television – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)

  • Film Production
  • Film Appreciation 
  • Documentary Production
  • Directing and Aesthetics
  • Scriptwriting 
  • TV Production (CAPSTONE COURSE)

Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
  • Photojournalism
  • Editing
  • Feature Writing
  • New Media Journalism
  • Broadcast Journalism
  • Media Publishing for Print and New Media (CAPSTONE COURSE)

Marketing Communications – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
  • Creative Copywriting
  • Marketing Strategies
  • Brand Communication
  • Consumer Behavior
  • Media Planning & Management
  • Integrated Marketing Communication Campaign
General Courses (MPU) are compulsory for all students.
U1
– For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation
– For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3
U2
– University Life
 
U3
– Religions in Malaysia
 
U4
– Extracurricular Learning Experience 1 to 3
 

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.


International Degree Pathway (IDP) via BA (Hons) Mass Communication

IDP Programme Pathway University Country Fee
BA (Hons) Mass Communication 2+1 University of Hertfordshire United Kingdom £ 12,350

For enquiry, please contact us at geo@ucsiuniversity.edu.my or call us at +603 9101 8880 ext 2066.