|Approval Code||R/321/6/0152; 01/2020|
|Accreditation Code||A 4560|
|Subject Area||Mass Communication|
|Course Duration||3 Years|
|Course Location||Kuala Lumpur|
|Intakes||January, May and September|
This degree programme offers students an in-depth understanding of the dynamics of Mass Communication in today’s fast changing world. It synthesises theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.
Coursework percentage: 60% and written examination percentage: 40%.
(credits are required for English at SPM/O-Level)
(credits are required for English at SPM / O-Level)
*Discretion is given to Head of School to deal with borderline academic requirements.
Note (Source: Surat Pekeliling MQA Bil 2/2016):
The terms of credit in English at SPM level for the candidate with STPM, STAM, Diploma and Matriculation/Foundation qualification can be exempted if the candidate obtained English and its achievement is equivalent or higher than the required credit of English at the SPM level.
**Equivalency of qualification in accordance to Malaysian Qualification Agency standards
Broadcasting, film, media, advertising, public relations / corporate communications, journalism, event management and photojournalism.
- Media, Law & Ethics
- Alternative Voices and Issues in Mass Communication
- Mass Communication Project
- Mass Communication Research 2
- Cooperative Placement 3
- Extracurricular Learning Experience 3 (MPU - U4)
Free Elective - Choose 3
- Video Editing
- New Media Production and Strategies
- Corporate Social Responsibility and Event Management
- Pop Culture
- Advertising Campaign
- Introduction to Psychology
- Organisational Behaviour
- Introduction to Political Science
- Critical Issues
- Future Directions, Future Casting
- Thinking and Being
Mass Communication Pathways – Choose One Pathway
Film & Television – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
- Film Production
- Film Appreciation
- Documentary Production
- Directing and Aesthetics
- TV Production (CAPSTONE COURSE)
Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
- Feature Writing
- New Media Journalism
- Broadcast Journalism
- Media Publishing for Print and New Media (CAPSTONE COURSE)
Marketing Communications – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
- Creative Copywriting
- Marketing Strategies
- Brand Communication
- Consumer Behavior
- Media Planning & Management
- Integrated Marketing Communication Campaign
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
International Degree Pathway (IDP) via BA (Hons) Mass Communication
|BA (Hons) Mass Communication||2+1||University of Hertfordshire||United Kingdom||£ 12,350|
|BA ( Media & Communication)||2+2||University of Melbourne||Australia||AUD35100|
For enquiry, please contact us at firstname.lastname@example.org or call us at +603 9101 8880 ext 2066.