BA (Hons) Mass Communication

Intakes
January, May and September
Course Duration
3 Years
Course Location
Kuala Lumpur
Course Mode
Full-time
Approval Code
R2/321/6/0152; 01/2025
Accreditation Code
A4560


Overview

This specialised programme paves the way for a career in the media industry through three pathways which are film and television, journalism as well as marketing and communications. With an in-depth understanding of the field’s fast-changing dynamics, our students become trailblazers with impressive achievements. They have have set up their own digital media companies, are working with some of the largest public relations companies in the world and write for leading newspapers.

* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2020. (Source: ge.mohe.gov.my/)

About the Programme

Assessments

Coursework percentage: 60% and written examination percentage: 40%.

Entry Requirements

Academic Requirements

STPM/A – Level

Minimum CGPA of 2.0

UEC

Minimum 5Bs in 5 subjects

  • English Language requirements for UEC students: A distinction (A+, A or A-
  • Language requirements for UEC students: A distinction (A+, A or A-)
  • Students with grade B are required to take English Foundation
International Baccalaureate

Minimum score of 26/42 for six subjects (A Minimum of Grade 4 for credit transfer – Year 1)

National Matriculation

Minimum CGPA of 2.0

Australia Year 12

Minimum mark of 60%

Canadian Pre-U

Minimum mark of 60%

UCSI Foundation in Arts

Completed (minimum CGPA 2.0/4.0)

Diploma or equivalent

Completed (minimum CGPA 2.0/4.0)

Diploma in Media & Communication or equivalent

Completed (minimum CGPA 2.0/4.0

Diploma in Psychology

Completed (minimum CGPA 2.0/4.0)

English requirement has been changed to min entry requirement that is IELTS 5.0 and TOEFL 500 (programme standard page 25)

For international students:

In the event that the English Language Requirements are not met, student may be offered a “Conditional Offer” with the condition English competency is met through university’s English module.

FOUNDATION IN ARTS

Academic Requirements

SPM / O-Level

Minimum 5 credits including credit in English

UEC

Minimum 3 credits

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

**Equivalency of qualification in accordance to Malaysian Qualification Agency standards
 

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credits – 'A+' to 'C'
O-Level Credits – 'A' to 'C'
UEC Credits – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'

English Language Requirements

For Local Students
MUET
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2

  • In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
IELTS
Band 5.0
Cambridge English Qualifications and Tests
154
TOEFL IBT
42
Pearson Test of English
47
MUET
Band 3

  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.

  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.

  • International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
  • Courses Offered

    Year 1
    • Introduction to Mass Communication
    • Basic Photography
    • Visual Communication
    • Introduction to Public Speaking
    • Introduction to Video Production
    • Fundamentals of Management
    • Writing For Mass Communication
    • University Life (MPU-U2)
    • Co-operative Placement 1
    • Extra-curricular Learning Experience 1 (MPU - U4 )​

     

    Major Electives – Choose 3

    • Introduction to Advertising
    • Film Studies
    • Introduction to Public Relations
    • Introduction to Journalism
    • Fundamentals of Marketing​

     

    MPU (Compulsory Subjects) - Applicable for Local Students

    • Hubungan Etnik (MPU - U1)
    • TITAS (MPU - U1)
    • Bahasa Kebangsaan A
    • Religions in Malaysia (MPU - U3) 

     

    MPU (Compulsory Subjects) - Applicable for International Students

    • Malaysian Studies (MPU - U1)
    • Bahasa Melayu Komunikasi 3 (MPU - U1)
    • Religions in Malaysia (MPU - U3)
    Year 2

    Core Courses

    • Creative Content Development
    • Mass Communication Research 1
    • Design & Thinking
    • New Media Studies
    • Co-operative Placement 2
    • Extra-curricular Learning Experience 2 (MPU - U4)
    Year 3

    Core Courses

    • ​Media, Law & Ethics
    • Entrepreneurship
    • Alternative Voices and Issues in Mass Communication
    • Mass Communication Project
    • Mass Communication Research 2 
    • Cooperative Placement 3 
    • Extracurricular Learning Experience 3 (MPU - U4)​

     

    Free Elective - Choose 3

    • Video Editing
    • New Media Production and Strategies
    • Corporate Social Responsibility and Event Management 
    • Pop Culture 
    • Advertising Campaign
    • Introduction to Psychology
    • Organisational Behaviour 
    • Introduction to Political Science
    • Critical Issues
    • Future Directions, Future Casting
    • Thinking and Being

     

    Mass Communication Pathways – Choose One Pathway

    Pathways – (to be taken in Year 2 and Year 3)

    Film & Television – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

    • Film Production
    • Film Appreciation 
    • Documentary Production
    • Directing and Aesthetics
    • Scriptwriting 
    • TV Production (CAPSTONE COURSE)

    Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)

    Journalism – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

    • Photojournalism
    • Editing
    • Feature Writing
    • New Media Journalism
    • Broadcast Journalism
    • Media Publishing for Print and New Media (CAPSTONE COURSE)

    Marketing Communications – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
    • Creative Copywriting
    • Marketing Strategies
    • Brand Communication
    • Consumer Behavior
    • Media Planning & Management
    • Integrated Marketing Communication Campaign (CAPSTONE COURSE)
    General Courses (MPU) are compulsory for all students.
    U1
    For Malaysian students:
    1. Ethnic Relations
    2. Islamic Civilisation and Asian Civilisation
    For foreign students:
    1. Malaysian Studies
    2. Communication in Bahasa Melayu 3
    U2
    University life
    U3
    Malaysian Experiential Tourism
    U4
    Extra-curricular Learning Experience 1 to 3

    Career Opportunities

    Career Opportunities

    1. Broadcasting
    2.  film
    3. media
    4. advertising
    5. public relations / corporate communications
    6.  journalism
    7. event management
    8. photojournalism
    9. Journalist
    10. Corporate Communications
    11. Advertising Project Manager/Executive
    12. Fashion Photographer
    13. Film Director
    14. TV Correspondent
    15. Linguist
    16. Publication Officer
    17. Writer
    18. Public Relations Specialists
    19. Diplomatic Service Officer
    20. Event Management
    21. Brand Management
    22. Editor
    23. Researchers
    24. Corporate Social Responsibility Officer
    25. Broadcast Manager
    26. Creative Director
    27. Newscaster

    Tuition Fees

    Local Students

    Approximate Total Fees:

    RM 69,770

    Download Fee Schedule

    International Students

    Approximate Total Fees:

    RM82,830

    Download Fee Schedule

    International Degree Pathway (IDP)
    IDP ProgrammePathwayUniversityCountryFee
    BA (Hons) Mass Communication2+1University of HertfordshireUnited Kingdom£ 12,350

    For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.
    All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

    Brochure

    Download our brochure.

    Click here

    More Programmes

    To view other programmes from the faculty.

    Click here