Bachelor Of Commerce (Hons) In Marketing

January, May and September
Course Duration
3 Years (17 weeks per semester, 9 weeks per short semester)
Course Location
Course Mode
Approval Code
R/340/6/0715; 12/2026
Accreditation Code


Marketing is about meeting and satisfying the needs and wants of customers, which will directly assist to increase an organisation’s profitability. Students will learn about the fundamental principles of this discipline, as well as go in depth into marketing processes, consumer behaviour, brand management and business communication. By the end of this programme, students will have the skills and knowledge necessary to build a successful career in this exciting and dynamic field.

* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2022. (Source:

Entry Requirements

Academic Requirements

​UCSI Foundation Year

CGPA 2.0


2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level


Minimum 2 principals (D)


5 credits (B6) and pass (C8) in Mathematics and English

​International Baccalaureate (IB)

Min score of 26/42 from 6 subjects

​National Matriculation

CGPA 2.0


ATAR score 60% or Minimum 60% average in 5 subjects

High School Certificate

Min average of 60%

High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada

Min average of 60% in 6 subjects

Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)

Min average of 60% in 6 subjects

Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field

Min CGPA 2.0

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

English Language Requirements

For Local Students
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2
Band 5.5

  • If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University’s decision.
For International Students
Band 5.5
Cambridge English Qualifications and Tests
Pearson Test of English

  • International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.

Courses Offered

Year 1
  • Business Law
  • Statistics and its Applications
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Microeconomics
  • Organisational Behaviour
  • Introductory Accounting
  • Introduction to Marketing Communication
  • Business Communication
  • Macroeconomics
  • Financial Management
Year 2
  • Business Mathematics
  • Sales Management
  • Human Resource Management
  • Internet in Practice
  • Direct Marketing
  • Marketing Processes
  • Management Science
  • Consumer Behaviour
  • Business Research Methods
  • Digital Marketing
  • Business Information Systems
  • Entrepreneurship
  • Retail Management
  • Co-Operative Placement 1
Year 3
  • Marketing Research Project A
  • Marketing Promotion
  • Strategic Marketing
  • Marketing Research Project B
  • Strategic Management
  • Services Marketing
  • Current Issues in Marketing
  • Co-Operative Placement 2


  • International Business
  • Strategic Information Systems Management
  • Strategic Brand Management
  • Business Intelligence using Big Data
  • Logistics and Supply Chain Management
  • Business Ethics in Ethical Decision Making
General Courses (MPU) are compulsory for all students.
For Malaysian students:
  1. Appreciation of Ethics and Civilisations
    (Penghayatan Etika and Peradaban)
  2. Philosophy and Contemporary Issues
    (Falsafah dan Isu Semasa)
For foreign students:
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)

Career Opportunities

  • Public relations consultant
  • Marketing manager
  • Corporate branding consultant
  • Business development manager
  • Sales manager
  • Retail manager
  • Advertising and promotion manager


Local Students

Approximate Total Fees:

RM 54,440

International Students

Approximate Total Fees:

RM 65,240

Note: This is an estimated fee, as different countries have different visa processing charges and administrative fees. For more information, kindly refer to your region’s counselor for the detailed fee breakdown.

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.


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