APPLY NOW VIRTUAL TOUR

Bachelor Of Commerce (Hons) In Marketing (Kuching Campus)

Intakes
January, May and September
Course Duration
3 Years (17 weeks per semester, 9 weeks per short semester)
Course Location
Kuching
Course Mode
Full-time
Approval Code
R/340/6/0715; 12/2026
Accreditation Code
MQA/FA13752


Overview

Marketing is about meeting and satisfying the needs and wants of customers, which will directly assist to increase an organisation’s profitability. Students will learn about the fundamental principles of this discipline, as well as go in depth into marketing processes, consumer behaviour, brand management and business communication. By the end of this programme, students will have the skills and knowledge necessary to build a successful career in this exciting and dynamic field.

* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2020. (Source: ge.mohe.gov.my/)

Entry Requirements

Academic Requirements

​UCSI Foundation Year

CGPA 2.0

STPM

2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

​A-Level

Min 2 principals (E)

​UEC

5 credits (B6) and pass (C8) in Mathematics and English

​International Baccalaureate (IB)

Min score of 26/42 from 6 subjects

​National Matriculation

CGPA 2.0

AUSMAT/ HSC/SACE/TEE/WACE

Minimum average of 60% in 5 subjects

High School Certificate

Min average of 60%

High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada

Min average of 60% in 6 subjects

Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)

Min average of 60% in 6 subjects

Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field

Min CGPA 2.0

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'

English Language Requirements

For Local Students
MUET
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2
IELTS
Band 5.5
TOEFL iBT
46

  • If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University’s decision.
For International Students
IELTS
Band 5.5
Cambridge English Qualifications and Tests
160
TOEFL IBT
46
Pearson Test of English
51

  • International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.

Courses Offered

Year 1
  • Business Law
  • Statistics and its Applications
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Business Information Systems
  • Microeconomics
  • Organisational Behaviour
  • Business Accounting
  • Introduction to Marketing Communication
  • Business Communication
  • Co-Operative Placement 1
Year 2
  • Macroeconomics
  • Business Mathematics
  • Relationship Marketing
  • Business Ethics in Ethical
  • Decision Making
  • Human Resource Management
  • Internet in Practice
  • Financial Management
  • Introduction to Insurance
  • Direct Marketing
  • Marketing Processes
  • Business Modelling with Spreadsheet
  • Consumer Behaviour
  • Business Research Methods
  • Internet Marketing
  • Co-Operative Placement 2
Year 3
  • Entrepreneurship
  • Marketing Research Project A
  • Marketing Promotion
  • Strategic Marketing
  • International Business
  • Strategic Information Systems Management
  • Strategic Brand Management
  • Event Operation Management
  • Marketing Research Project B
  • Strategic Management
  • Services Marketing
  • Current Issues in Marketing
  • Retail Management
  • Co-Operative Placement 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Career Opportunities

  • Public relations consultant
  • Marketing manager
  • Corporate branding consultant
  • Business development manager
  • Sales manager
  • Retail manager
  • Advertising and promotion manager

Tuition Fees

Local Students

Approximate Total Fees:

RM 54,440

Download Fee Schedule

International Students

Approximate Total Fees:

RM 63,510

Download Fee Schedule

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Brochure

Download our brochure.

Click here

More Programmes

To view other programmes from the faculty.

Click here