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Faculty of Social Sciences & Liberal Arts
Faculty of Social Sciences & Liberal Arts

Dr Lee Say Wah

Head of Programme, Master of Science Policy and Communication
Head of Programme, Master of Strategic Communication

Academic Qualifications

PhD in Journalism and Communication
Master of Management, Business Administration
Bachelor of Business Administration (Honours) (With Distinction)
ASEAN Millennium Leaders College Student Exchange Program

Areas of Interest
Sustainable city image
Sustainable tourism
Sustainable institution
Marketing
Teaching Experience

  • Consumer Behaviour
  • Integrated Marketing Communication
  • Marketing Strategies
  • Creative Copywriting
  • Advertising Campaign
  • Media Planning and Management

Publications

  • Lee, S. W., & Xue, K. (2020). A model of destination loyalty: integrating destination image and sustainable tourism. Asia Pacific Journal of Tourism Research, 25(4), 393–408. https://doi.org/10.1080/10941665.2020.1713185 [SSCI IF: 5.0; ABDC: A]
  • Lee, S. W., & Xue, K. (2021). An integrated importance-performance analysis and modified analytic hierarchy process approach to sustainable city assessment. Environmental Science and Pollution Research, 28(44), 63346–63358. https://doi.org/10.1007/s11356-021-15235-0 [SCIE IF: 5.8]
  • Lee, S. W., Seow, C., & Xue, K. (2021). Residents’ sustainable city evaluation, satisfaction and loyalty: Integrating importance-performance analysis and structural equation modelling. Sustainability, 13(12), 6766. https://doi.org/10.3390/su13126766 [SSCI/SCIE IF: 3.9]

Conferences

  • Lee, S. W., & Xue, K. (2020). Associations between tourist profiles, destinations, and electronic word- of-mouth (eWOM) communications: A study on TripAdvisor. 103rd Annual Association for Education in Journalism and Mass Communication Conference. San Francisco: Association for Education in Journalism and Mass Communication.
  • Lee, S. W., & Xue, K. (2020). Online marketplace: Examining customer profile, perception and satisfaction. 70th Annual International Communication Association Conference. Gold Coast: International Communication Association.

Awards

  • Shanghai Jiao Tong University Excellent Graduate Award - 2022
  • International Communication Association Conference Top Reviewers Award - 2020
  • AEJMC Presidential Diversity and Inclusion Career Development Fellowship for Graduate Students - 2020–2021
  • Shanghai Jiao Tong University School of Media and Communication Minhang Real Estate Scholarship 2nd Prize - 2019
  • Shanghai Government Scholarship (for PhD program) - 2018–2022
  • Xi’an Jiaotong University Model United Nations Conference Honorable Mention Award - 2017
  • Chinese Government Scholarship-ASEAN University Network Program Award (for master’s program) - 2016–2018
  • Universiti Malaya Book Prize Award - 2014
  • Universiti Malaya Faculty of Business and Accountancy Dean’s List Awards - 2013
  • ASEAN Millennium Leaders College Student Exchange Program Scholarship (for undergraduate exchange program) - 2011–2012

Research Grant

UCSI University Research Excellence & Innovation Grant
Project title: Gamification of CiteSpace as an alternative reality learning strategy for visualizing literature review among postgraduate students
Duration: 2 years
Role: Co-researcher
Amount: RM24,662
Status: Ongoing

Research Supervision

Doctorate (as main supervisor) - 4 PhD in progress

Professional Activities

Ad-Hoc Reviewer for:

  • Asia Pacific Journal of Marketing and Logistics [SSCI IF: 3.7; ABDC: A]
  • Asia Pacific Journal of Tourism Research [SSCI IF: 5.0; ABDC: A]
  • Cities [SSCI IF: 6.7]
  • International Journal of Tourism Research [SSCI IF: 4.6; ABDC: A]
  • Online Information Review [SSCI IF: 3.1; ABDC: B]
  • Telematics and Informatics [SSCI IF: 8.5; ABDC: C]
  • Association for Education in Journalism and Mass Communication
  • International Communication Association
  • Journal of Indigenous Culture, Tourism and Language
  • Journal of Sustainable Tourism and Entrepreneurship
  • Mathematical Problems in Engineering
  • Telematics and Informatics Reports

​Forum Participations:

  • 3rd International Youth Forum on the Belt and Road Initiative, Suzhou, China, 2019
  • Shanghai Jiao Tong University International Graduate Student Spring Academic Forum, 2022

Community Service: Volunteer data analyst for Global Bersih’s overseas postal voting survey, 2018 & 2022