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Faculty of Social Sciences & Liberal Arts
Faculty of Social Sciences & Liberal Arts

Dr Sri Azra Attan
Research Impact:
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Dr Sri Azra Attan

Head of Department, Mass Communication

Academic Qualifications

PhD in Communication (Human Communication)

Master of Science (Human Communication)

Bachelor of Communication (Corporate Communication)

Diploma in Linguistics (Malay Language)

Areas of Interest
Human Communication
New Media Communication
Computer-Mediated Communication
Interpersonal Communication
Mass Communication
Television Production
Interpersonal Attraction
Life Happiness
Publications

  • Attan, S. A., & Bolong, J. (2022). Factors Influencing Facebook Usage for Life Happiness
  • Enhancement. International Journal of Academic Research in Business and Social Sciences, 12(14), 89-108.
  • Bolong, J., & Attan, S. A. (2021). Interpersonal Attraction Traits on Facebook. International Journal of Academic Research in Business and Social Sciences, 11(15), 214-228.
  • Bolong, J., & Attan, S. A. (2020). Being Popular on Facebook, are You Happy?. Journal of Academic Research in Business and Social Sciences, 10(15), 37-57.
  • Bolong, J., & Attan, S. A. (2020). Mediating Effect of Uncertainty on The Relationship Between Interpersonal Attraction Traits and Life Happiness amongst Facebook Users. International Journal of Academic Research in Business and Social Sciences, 10(15), 267-283.

Conferences

  • Attan, S., Bolong, J., & Hasan, H. (2010). Impression Management Amongst mIRC Users in Social Relationship Development. 4th International Malaysia-Thailand Conference on Southeast Asian Studies (UKM-Mahidol)
  • Attan, S., Bolong, J., & Hasan, H. (2010). The Used of Impression Management Strategies in Social Relationship Development. International Communication and Media Conference, Communication and Society: Challenges and Engagement, i-COME ’10.
  • Attan, S., Bolong, J., & Hasan, H. (2010). Gender differences in impression management characteristics used amongst Malay users in mIRC. International Communication Association's 64th Annual Conference, Singapore.
  • Attan, S., Bolong, J., & Hasan, H. (2009). Impression Management Characteristics Used Amongst Malay Users in the mIRC. SKIM XI- Simposium Kebudayaan Indonesia - Malaysia, Bandung, Indonesia.
  • Attan, S., Bolong, J., & Hasan, H. (2009). The Level of Loneliness, Emotional Closeness, and Self-Esteem Amongst mIRC Users. International Seminar on Communication and Culture in South-East Asia.
  • Attan, S., Bolong, J., & Hasan, H. (2009). Social Relationship and Impression Management Amongst Chatters. E- Community National Seminar 2009, Bridging Digital Divide: Malaysia Model.

Research

  • Attan, S. A. (2019). Mediating Effect of Uncertainty on the Relationship Between Interpersonal Attraction Traits and Life Happiness Amongst Facebook Users (Doctoral Dissertation, Universiti Putra Malaysia).
  • Attan, S. A. (2011). Relationship between Impression Management Strategies and Social Relationship Dimensions amongst Mardam-Bey's Internet Relay Chat Users (Master's Dissertation, Universiti Putra Malaysia).
  • Attan, S. A., Bolong, J., & Hasan, H. (2011) Impression Management Strategies Amongst mIRC Users in Social Relationship Development. US-China Foreign Language, USA, and Sino-US English Teaching, USA.

Editorial Services

Reviewer:

2022 -   Capstone International Research Colloquium 2022 (CIRCO 3.0)

              Universiti Pendidikan Sultan Idris, Tanjung Malim, Perak

2021 -   Information Technology & People

              Emerald Publishing

2020 -   Cyberpsychology, Behavior, and Social Networking

              Mary Ann Liebert

Community Engagements

2022 -   Malaysian Government's 100 million Tree Planting Project.

              Collaboration of UCSI University, Regional Center of Expertise Greater Kuala Lumpur

              (RCE GKL), Institute for Studies in Global Prosperity (ISGP), and Forest Research

              Institute of Malaysia (FRIM).

2022  -    National Day & Malaysia Day Campaign 2022.

              Advisor, Sekretariat Rukun Negara (SRN), UCSI University.

2022 -    Cyberbullying amongst Malaysian Youth.

              Town Hall Discussion with the District Police Headquarters, IPD Cheras, Ministry of                              

              Education, and Malaysian Communications and Multimedia Commission (MCMC)

              Pavilion Bukit Jalil, Kuala Lumpur.

2022 -    SDG 9 Seminar: Industry, Innovation, and Infrastructure 2022.

              UCSI University, Kuala Lumpur.

2022 -    Harmony and Unity Week: Community Connections 2022.

              Advisor, Sekretariat Rukun Negara (SRN), UCSI University.

2022  -   Eminent Person Lecture: The Future of Science in Nation Building.

              UCSI University, Kuala Lumpur.