DISTINGUISHED RESEARCHER IN FINANCE AWARD FOR 2024
Assoc Prof Dr Liew Chee Yoong |  Faculity of Business & ManagementDistinguished Researcher in Finance Award for 2024 by the Venus International Foundation, India at the 10th Venus Research International Award to be held on the 7th of December, 2024 at Green Park, Chennai, India
PUBLICATION OF "PREDICTING GUEST SATISFACTION AND WILLINGNESS TO PAY PREMIUM PRICES FOR GREEN HOTEL"
Asst Prof Dr Mohammad Nurul Hassan Reza |  Faculity of Business & ManagementPublication entitled "Predicting guest satisfaction and willingness to pay premium prices for green hotel" in the Humanities and Social Sciences Communications Journal (Scoupus Q1, SSCI-IF3.7)
CONGRATULATIONS: ASST PROF DR MOHAMMAD NURUL HASSAN REZA
Asst Prof Dr Mohammad Nurul Hassan Reza |  Faculty of Business & Managementon his publication titled "Examining consumers' willingness to pay premium price for organic food" into the Humanities and Social Sciences Community Journal.
AWARDED AS NATIONAL CHAMPIONS FOR BRITISH AMERICAN TABACCO (BAT), BATLLE OF MINDS 2023
ISAAC PERERA & SHERLYN & CHRISTY FELICIA & JEFFERSON RAYMOND HAN |  Faculty of Business & ManagementCongratulations to Team ReFeel as National Champions for British American Tabacco (BAT), Battle of Minds 2023. The team's business pith addresses the bio-challenge, pitching a sustainable business solution to eliminate single-use plastic packaging. The team would be advancing towards the area round of Bttle of Minds 2023, competing with national champions. BAT Battle of Minds is a global case competition solving ESG-themed challenges to build a positive impact for a more sustainable furure. It emphasises entreprenuership to bring cutting-edge ideas.
CONSUMERS' USAGE OF MOBILE PAYMENT SYSTEMS: AN APPLICATION OF THE INNOVATION RESISTANCE AND COPING THEORY ON THE TOURISM SECTOR
ASSISTANT PROFESSOR DR IRFAN HAMEED |  Lecturer, Department of MarketingPublish a paper entitled: "Consumers' Usage of Mobile Payment Systems: An Application of the Innovation Resistance and Coping Theory on the Tourism Sector", Kybernetes (Emerald Group Publishing) WoS (Impact Factor: 2.5), SCOPUS (Q2, CiteScore 4.5), ABS Ranked, https://doi.org/10.1108/K-03-2023-0495
AWARDED THE FUNDAMENTAL RESEARCH GRANT SCHEME (FRGS) AMOUNTING RM133,000
ASSISTANT PROFESSOR DR LIEW CHEE YOONG |  Faculty of Business & ManagementCongratulations to Assistant Professor Dr Liew Chee Yoong for being awarded the Fundamental Research Grant Scheme (FRGS) worth RM133,000.00 for their project entitled "Green Growth And Institutional Investors' Investment Choices: Are Government Incentives Crucial?"
HOW DO SOCIAL MEDIA INFLUENCERS INSPIRE CONSUMERS' PURCHASE DECISIONS? THE MEDIATING ROLE OF PARASOCIAL RELATIONSHIPS
Assistant Professor Dr Irfan Hameed |  Faculty of Business & ManagementPublished a paper entitled, "How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships." on International Journal of Consumer Studies, indexed to Scopus (Q1), ABDC (A category), WoS (Impact Factor: 7.096).
HEALTH BELIEF AND BEHAVIOR: AN ANALYSIS OF THE PREDICTORS FOR RECEIVING COVID-19 VACCINES IN MALAYSIA
Assistant Professor Dr Liew Chee Yoong |  Faculty of Business and ManagementBUSINESS STUDENTS’ PERSPECTIVES ON CASE METHOD COACHING FOR PROBLEM-BASED LEARNING: IMPACT ON STUDENT ENGAGEMENT AND LEARNING PERFORMANCE IN HIGHER EDUCATION
Assistant Professor Dr Liew Chee Yoong |  Faculty of Business and ManagementHis paper entitled, "Business students’ perspectives on case method coaching for problem-based learning: Impact on student engagement and learning performance in higher education" was published in the Education and Training journal (Scopus Q1, WOS (SSCI) JCR Q2, IF=2.948; AJG 2022 Rank 1).
DO INSTITUTIONAL OWNERSHIP AND INNOVATION INFLUENCE IDIOSYNCRATIC RISK?
Assistant Professor Dr Liew Chee Yoong |  Faculty of Business and ManagementHis paper entitled, "Do Institutional Ownership And Innovation Influence Idiosyncratic Risk?" was published in the Global Finance Journal (Scopus Q1, WOS (SSCI) JCR Q2, IF: 2.853, AJG 2022 Rank 2, ABDC Ranked A).