Year 2023 Journal

1. Ali, A. M., Ismail, M. K., Singh, S. K. R., Izni, N. A., Mahmood, N. A., & Dakshinamurthi, R. (2023).. Private HEI’s Characteristics and Marketing Impact on Students’ Enrollment Decisions.In N. M. Suki, A. R. Mazlan, R. Azmi, N. A. Abdul Rahman, Z. Adnan, N. Hanafi, & R. Truell (Eds.), Strengthening Governance, Enhancing Integrity and Navigating Communication for Future Resilient Growth, vol 132. European Proceedings of Social and Behavioural Sciences (pp. 22-37). European Publisher.

2. Haron, N. ., Ali, A. M. ., & Tajuddin, N. I. I. . (2023).An awareness level towards bankruptcy: A study among students in Shah Alam. International Journal of Asian Social Science, 13(11), 359–369.

3. Uma Thevi Munikrishnan, Nor Aziyatul Izni, Aeshah Mohd Ali, Nur Ilyana Ismarau Tajuddin, Nur Faradilla Haron, & Nor Asiah Mahmood (2023). Saving behaviour among the university students in Malaysia.Finance, Accounting and Law in the Digital Age, The Impact of Technology and Innovation in the Financial Services Sector, Springer, pp 67-79.

4. Lin Xin Yi, Lee Junyi, Mohd Remie Mohd Johan, Aeshah Mohd Ali, Shao Zhucheng (2023). Building customer loyalty in online retail industry: A survey among youth in Klang Valley.Jurnal Intelek, 18(1), pp. 131-143

Year 2021 Journal

1. Mohd Fikri Ishak, Aeshah Mohd Ali, Nur Ilyana Ismarau Tajuddin, Mohd Farid Shamsudin (2021). Does Institution Ranking Influences Students’ Decisions-Making to Enrol at Private Higher Education Institutions? A Pls-Sem Approach.
   ISSN: 1528-2686 Volume 27, Special Issue 5, 2021

2. Mohd Farid Mohamad Yazid, Mohd Fikri Ishak, Che Rosmawati Che Mat, Aeshah Mohd Ali, Zulkifli Saidun (2021). Effect of Service Recovery towards Customer Satisfaction in Banking Industry.
    ISSN:2423-5059 Volume 13, No.3, 2021.

3. Mohd Faizun Mohamad Yazid, Mohd Fikri Ishak, Anis Abd Razak, Aeshah Mohd Ali, Sanusi Abdul Manaf (2021). Gauging Customer Expectation Over Mobile Cellular Services In Malaysia.
   ISSN:2423-5059 Volume 13, No.3, 2021. 

4. Aeshah Mohd Ali, Mohd Farid Shamsudin, Aina Mohd Ali, Mohd Fikri Ishak, Siti Aisyah Esa (2021). The Use of Social Media Application as a Factor Influencing the Students' Decisions Making to Enrol at Private Higher Education Institutions using Smart PLS.

Year 2020

1. Title: Academic Program as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using Smarts

   Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
   Scopus; H Index: H6; Quartile: Q4

2. Title: Location as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using SmartPLS

   Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
   Scopus; H Index: H6; Quartile: Q4

3. Title: Tuition Fee as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using SmartPLS

   Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
   Scopus; H Index: H6; Quartile: Q4
    

Year 2019

1. Mohd Farid Shamsudin, Aeshah Mohd Ali, Aina Mohd Ali & Khairul Shahida Shabi (2019). Exploratory study of students’ decision for enrolment at Universiti Kuala Lumpur business school campus. Humanities & Social Sciences Reviews, 7(1), pp. 526-530.

2. Mohd Farid Shamsudin, Aeshah Mohd Ali, Rosni Ab Wahid & Firdaus Hilmi Nadzri (2019).Role of financial aid as a moderator towards students’ decisions making to enroll at private higher education institution. Humanities & Social Sciences Reviews, 7(1), pp. 121-125.

3. Mohd Farid Shamsudin, Aeshah Mohd Ali, Firdaus Hilmi Nadzri & Rosni Ab Wahid (2019). Influence of academic program, tuition fees and location on students’ decisions to enroll at universiti: A study of Kuala Lumpur business school campus. Humanities & Social Sciences Reviews, 7(1), pp. 108-112.

4. Mohd Farid Shamsudin, Aeshah Mohd Ali, Rosni Ab Wahid & Zulkifli Saidun (2019). Factors influence undergraduate students’ decision making to enroll and social media application as an external factor. Humanities & Social Sciences Reviews, 7(1), pp. 126-136.

5. Mohd Farid Shamsudin, Siti Aisyah Esa & Aeshah Mohd Ali (2019).International Journal of Innovation, Creativity and Change 6(9), pp. 21-29.

6. Mohd Farid Shamsudin, Siti Aisyah Esa & Aeshah Mohd Ali (2019).Determinants of customer loyalty towards the hotel industry in MalaysiaInternational Journal of Innovation, Creativity and Change, 6(9), pp. 21-29.

Year 2018

1. Muhammad Asyraf Hasim, Mohd Farid Shamsudin, Aeshah Mohd Ali & Shahida Shabi (2018) The relationship between sales promotions and online impulse buying in Malaysia..
   Opcion, 34(Special Issue 16), pp. 516-525.