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Faculty of Business and Information Science
Faculty of Business and Management

UCSI Graduate Business School

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Research Impact:
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Assistant Professor Dr Tayyab Amjad

Assistant Professor

Academic Qualifications

PhD in Entrepreneurship

Master of Marketing Management

Bachelor of Business Administration (Hons)

Areas of Interest
Digital Entrepreneurial Marketing
Entrepreneurship Education
Qualitative Research
Bibliometric Analysis
Research

Research Grant

No. Name of grantFunderProject TitleStatus
1Case Study Grant SchemeInstitute for Management and Business Research, Universiti Utara Malaysia.Proactiveness: A key entrepreneurial trait leads to the entrepreneurial successCompleted
2Case Study Grant SchemeInstitute for Management and Business Research, Universiti Utara Malaysia.Well-being driven: A newly discovered entrepreneurial trait that leads to the entrepreneurial successCompleted

Publications

  1. Amjad, T., & Dent, M. M., Mansor, N. N. A. (2023). A bibliometric analysis and text mining of the entrepreneurial marketing domain: Emerging trends & future research directions. Journal of Research in Marketing and Entrepreneurship. ISSN: 1471-5201
  2. Amjad, T. (2022). Digital entrepreneurial marketing: A bibliometric analysis reveals an inescapable need of business schools. The International Journal of Management Education, 20(2). ISSN: 1472-8117
  3. Amjad, T., Abdul Rani, S. H. B., & Sa’atar, S. B. (2020). Entrepreneurship development and pedagogical gaps in entrepreneurial marketing education. International Journal of Management Education, 18(2). ISSN: 1472-8117
  4. Amjad, T. (2020). Contemporary challenges in entrepreneurial marketing: Development of a new pedagogy model. Journal of Entrepreneurship Education, 23(3).
    ISSN: 1098-8394, E-ISSN: 1528-2651
  5. Amjad, T., Abdul Rani, S. H. B., & Sa’atar, S. B. (2020). Entrepreneurial marketing theory: Current developments and future research directions. Seisense Journal of Management, 3(1), 27–46. ISSN: 2617-5770
  6. Amjad, T., Abdul Rani, S. H. B., & Sa’atar, S. B. (2020). A new dimension of entrepreneurial marketing and key challenges: A case study from Pakistan. Seisense Journal of Management, 3(1), 1–14. ISSN: 2617-5770
  7. Hameed, W., Azeem, M., Ali, M., Nadeem, S., Amjad, T. (2017). The role of distribution channels and educational level towards insurance awareness among the general public. International Journal of Supply Chain Management, 6(4), 308–318.
    ISSN: 2051-3771, E-ISSN: 2050-7399
  8. Amjad, T. (2022, June). Digital entrepreneurial marketing to prepare future entrepreneurs. Business Today.

Conference

  1. Amjad, T., Hassan, M. G., Taib, C. A., Melan, M., & Kamantasha, Z. (2021). Entrepreneurial proactiveness: The key entrepreneurial trait leads to the entrepreneurial success. Proceedings of the 6th International Case Study Conference (ICSC). Universiti Utara Malaysia.
    e-ISSN: 2756-8482
  2. Hassan, M. G., Amjad, T., Sharif, K. I. M., Ismail, M. A., & Kamantasha, Z. (2021). Well-being driven: The key entrepreneurial trait leads to the entrepreneurial success. Proceedings of the 6th International Case Study Conference (ICSC). Universiti Utara Malaysia.
    e-ISSN: 2756-8482

Awards and Achievements

  1. Presenter at the 6th International Case Study Conference 2021
  2. Guest Lecturer at the International Webinar of Public Administration
  3. Speaker at School of Business Management Postgraduate Workshop: Organizing, Referencing & Citing through Mendeley
  4. Speaker at The Speaking Titans 2018
  5. Speaker at TEDXUUMSalon 2018
  6. Speaker at the 8th Postgraduate Symposium on Business Research
  7. Host at La Trobe International Host Program