APPLY NOW Apply NowVirtual Tour VIRTUAL TOUR
Dr. Hiew Lee Chea

Dr Hiew Lee Chea

Lecturer

Academic Qualifications

PhD Financial Economics
Bachelor Economics with Honours International Economics

Areas of Interest
Applied Macroeconomics
Behavioural Economics
Financial Economics
Fintech Adoption Intention
Green Economics
Wealth Management
Publications

  1. Puah, C.H. and Hiew, L.C. (2010). Financial liberalization, weighted monetary aggregates and money demand in Indonesia. Labuan Bulletin of International Business & Finance, 8, 76-93.
  2. Hiew, LC., Puah. C.H. and Habibullah, M.S. (2013). The role of advertising expenditure in measuring Indonesia’s money demand function. The Journal of American Business Review, Cambridge, 2(1), 130-137.
  3. Hiew, L.C., Puah, C. H., Arip, M.A., and Chong, M.T. (2019). Role of advertising expenditure as an Influential Non-traditional regressor in Russia's money Demand specification. International Journal of Financial Research, 10(6), 232-240. (Indexed in SCOPUS, IF: 0.4)
  4. RCE Kuching. (2021). World Rivers Day 2021: Asia Pacific Forum. Global RCE Network: Education for Sustainable Development. Available at: http://www.rcenetwork.org/portal/ worldrivers-day-2021-asia-pacific-forum-0
  5. Hiew, L.C., Chin H.Y, Mark Kasa, E., and Soe, M.H. (2021). Intention to Use Self-Service Technologies in Airline Industry Under Covid-19 Pandemic. Hospitality and Tourism Management Research Report, UCSI Press, Volume 1, pp. 11-13, ISBN 97777-281-137-200-3; e-ISSN 2844-3721. 

List of Research Supervision

List of Postgraduate Supervision (Principal)

To date, I have successfully supervised 5 postgraduate students at the MBA level for their research project/dissertations, and I am currently supervising 1 PhD student. The details of the students are as given below.

 

  1. Doctor of Philosophy, UCSI University
    1. Cui Dingchen (On-going)
      Phd (Business and Management)
      UCSI University
      Effect of Corporate Social Responsibility and Capital Structure on Financial Performance of Chinese Mining Firm
  2. Master of Business Administration (MBA), UCSI University – Research Project
    1. Zheng Runmei (Completed, 2021)
      Chinese consumers’ acceptance of Item-level Radio Frequency identification (RFID) technology use in fast-moving consumer Goods (FMGG)
    2. Zhang Wenting (Completed, 2021)
      Consumers’ Behavioural Intention to Accept Electronic Payment in Malaysia Youth
    3. Yan Xuyuan (Completed, 2021)
      Fintech in Covid-19 and Beyond: Perception of Malaysian Consumers Toward Cashless Society in Government Services
    4. Ye Huimin (Completed, 2021)
      Consumer Behavioural intention to Use E-wallet with Multiple Payment Methods
    5. Yuan Jing Ming (Completed, 2021)
      Factors Affecting Consumer to Adopt Mobile Payment Services

 

List of Undergraduate Supervision, UCSI University – Theses/Dissertations (Principal)

To date, I have successfully supervised 5 undergraduate students at the degree level for their final year research project, and I am currently supervising 3 undergraduate students. The details of the students are as given below.

  1. Tan Yun Bing (Completed, 2021)
    BA (Hons) in Commerce
    Traveller Acceptance Towards App-based Mobile Tour Guide: The Case in Kuching
  2. Chin Hui Ying (Completed, 2021)
    BA (Hons) in Commerce
    Consumer’s Intention to Use Self-Service Technologies in Airline Industry
  3. Adrian Lee Hung (Completed, 2021)
    BA (Hons) in Commerce
    COVID-19 and E-wallet Usage Intention: Mediating Effect of Perceived Usefulness
  4. Yong Kiat Seng (Completed, 2021)
    BComm (Hons) in Accounting and Finance
    Fintech in Covid-19 and Beyond: Factors Affecting Customers’ Choice of Fintech Applications
  5. Sheavin Udit Anak Janary (Completed, 2021)
    BComm (Hons) in Accounting and Finance
    Fintech in Covid-19 and Beyond: Factors Affecting Customers’ Choice of Fintech Applications
  6. Lee Chee Wang (On-going)
    BA (Hons) in Commerce
    The Impact of Sales Promotional Tools Towards Brand Loyalty and Consumer Buying Behaviour in Malaysia’s Top E-Commerce Platform
  7. Chung Yi Tong (On-going)
    BA (Hons) in Hospitality Management
    The Determinants of Pet Adoption Intention from Pet Café
  8. Lee Kah Yii (On-going)
    BComm (Hons) in Accounting and Finance
    The Dark Side of “Buy Now Pay Later”

Awards and Achievement

  1. Dean’s List Award for academic excellence awarded by the Faculty of Economics and Business, University Malaysia Sarawak for six semesters in a row (2007-2010).
  2. Silver Medal for research paper titled “Financial Liberalization, Weighted Monetary Aggregates and Money Demand in Indonesia” at UNIMAS R&D Expo 2010. Organised by Research and Innovation Management Centre (RIMC), Universiti Malaysia Sarawak. 28-29 March 2010.
  3. Gold Medal for research paper titled “The Impact of Advertising Expenditure towards Money Demand Function in Indonesia” at UNIMAS R&D Expo 2011. Organised by Research and Innovation Management Centre (RIMC), Universiti Malaysia Sarawak. 28-29 March 2011.
  4. 3rd Prize Winner under category of Business and Economics for research paper titled “The Role of Advertising Expenditure in Money Demand Function for China” at The 5th International Conference on Postgraduate Education (ICPE-5) 2012. Organised by the Malaysian Deans of Graduate Studies Council (MyDEGS), Ministry of Higher Education (MOHE), Universiti Teknology Malaysia (UTM) and Universiti Tun Hussein Onn Malaysia (UTHM), 18-19 December 2012.
  5. Silver Medal for research paper titled “The Use of Divisia Index in Measuring Money Demand Function” at UNIMAS R&D Expo 2013. Organised by Research and Innovation Management Centre (RIMC), Universiti Malaysia Sarawak. 20-21 March 2013.
  6. Honourable Mention for 2021 RCE Awards for Innovative Projects on Education for Sustainable Development (ESD)
    RCE Kuching - RCE Asia-Pacific Thematic Collaboration: Rivers, Water and Livelihoods
    SDG 6: Clean Water and Sanitation; Thematic Category: Curriculum Development
    Details are available at:
    https://www.rcenetwork.org/portal/rce-awards-2021
    https://rcenetwork.org/portal/rce-kuching-2021-3?user=990&year=2021

List of Membership in Professional and Academic Bodies

  1. Member, The Society of Economic Measurement (since October 2019)
  2. Fellow, RCE Kuching (since December 2019)
  3. Certified Microsoft Innovative Educator program (since April 2020)

Selective contribution

  1. Building A Business On Zero Waste, July 30, 2020.
    (Webinar/Online Forum Moderator & Organiser)

    Facebook Live (UCSI Sarawak Campus):
    https://www.facebook.com/watch/live/?ref=watch_permalink&v=756703711745504
    YouTube Live (UCSI Sarawak Campus):
    https://www.youtube.com/watch?v=qF6xTaoHGQE

  2. Young Entrepreneur: Turn Your Entrepreneurial Dreams into Reality, September 17, 2020.
    (Webinar/Online Forum Moderator & Organiser)

    Facebook Live (UCSI Sarawak Campus):
    https://www.facebook.com/watch/live/?ref=watch_permalink&v=1703080103185712
    YouTube Live (UCSI Sarawak Campus):
    https://www.youtube.com/watch?v=bYyfUdtt0iw

  3. World Rivers Day 2021: Asia-Pacific Forum, August 27, 2021.
    (Webinar/Online Forum Moderator & Organiser)

    Bulletin at RCE Global Network:
    http://www.rcenetwork.org/portal/world-rivers-day-2021-asia-pacific-forum-0
    Facebook (RCE Kuching):
    https://www.facebook.com/RCEKuchingUCSI/videos/547588556329146