Industrial Visit to the Brand’s Experience Centre

INSIGHTFUL SESSION: Customer Relations Manager of Cerebos Ms. Veronica in the midst of explaining the process of making the Brand’s Essence of Chicken

INDUSTRY EXPOSURE: UCSI University students were exposed to various types of equipment used to process and produce Brand's Essence of Chicken.

UNIQUE EXPERIENCE: UCSI University students were given an opportunity to test the new Brand's "Actif Mynda" product.

GOODIE BAGS! Each student was given a goodie bag as a token of appreciation from Cerebos.

Recently, the Marketing Student Association under UCSI University’s Faculty of Business and Information Science (FOBIS) visited the Brand’s Experience Centre under Cerebos, a leading health food manufacturer and distributor in Asia Pacific. Situated at Shah Alam, Cerebos produces a wide range of essences for “Healthy Living”, catering to Malaysians. Through this visit, students were able to learn and better understand the process of producing chicken essence and were exposed to branding strategies deployed by Cerebos. Students were able to garner real-life industry experience through insightful activities organised at the Centre. These include informational activities on the invention of new products in the marketplace, market research and survey, and the role of packaging as well as packaging methods for Brands products, to name a few. 

Students were also given opportunities to see first-hand and learn more about the manufacturing process of Brand’s Chicken Essence from idea conception to product packaging. Apart from that, Ms. Veronica, the Customer Relations Manager of Cerebos, provided detailed information on the company’s product categories and wholeheartedly explained the uniqueness of the Brand’s bottle cap and essences. She also shared future product development efforts by Cerebos with the students.