GROUP PORTRAIT: Participants of the recent talk titled, "Marketing Talk Series 1: Branding" posing for the camera with the lecturers and speakers.

TOKEN OF APPRECIATION: Mr RajatSubhra Chatterjee, head of the School of Marketing and Ms Melissa Migin, acting dean of UCSI University's Faculty of Business and Information Science presenting a token of appreciation to UCSI Extension Business Operations m

KUALA LUMPUR: The Marketing Student Association (MaSa) - under UCSI University's Faculty of Business and Information Science (FOBIS) - recently organised a talk titled, "Marketing Talk Series 1: Branding". 

The talk was conducted by UCSI Extension Business Operations manager Mr Sunny Chuan and UCSI Extension CEO Mr Stephen Cornelius. 

Through this event, students were able to learn and gain better understanding of branding strategies and concepts deployed by various firms. 

They were also able to garner real-life industry experience through the numerous insightful activities that were organised by Mr Chuan and Mr Cornelius. These include informational activities on the invention of branding in the marketplace and the role of branding, to name a few. 

During the session, students were also given opportunities to craft a product and apply the concepts of branding to the product.