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Assistant Professor Dr. Hanafi Bin Hamzah

Research Impact:

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Assistant Professor Dr. Hanafi Bin Hamzah

Expert Area: Tourism Planning and Development

Assistant Professor | Department of Hospitality and Culinary Arts

Academic Qualifications

PhD (Food Management)
MBA (Tourism and Hospitality Management)
BBA (Hons.) Majoring in Tourism Planning and Development
Certificate SKM Level 3 - Housekeeping Management

Areas of Interest
Tourism Planning and Development
Environemental Management Systems
Hospitality Management and Sustainability
Green Practices
Tourists Behavior
SME Hotels
Tourism Destination Planning
Other position

MQA Panel for Tourism and Hospitality Programme

Biography

Dr Hanafi Bin Hamzah is an Assistant Professor of Tourism Planning and Development and a Senior Lecturer at the Faculty of Hospitality and Tourism Management (FHTM), UCSI University Kuala Lumpur. Dr Hanafi is an MQA Certified Panel member for the Malaysia Tourism and Hospitality Programme and a member of the Tourism Research Information Network (TRINET), University of Hawaii and PATA (Malaysia Chapter). Additionally, he is also serving as an External Examiner for two vocational colleges and another private education institution.

Dr Hanafi holds a PhD in Food Management awarded by Universiti Putra Malaysia (UPM). He also possesses a Master in Tourism and Hospitality Management and a Bachelor in Business Administration (Hons) majoring in tourism planning and development which both, were awarded by Universiti Utara Malaysia (UUM).

He started his career with Malaysia Airlines from 1997 to 2010, where he was attached to the Flight Operations department and focused on customer service. In 2010, Dr Hanafi started his academic career as a lecturer focusing on tourism, hospitality and event management. In 2011, he was promoted to the administrative level as the Programme Leader and Acting Head of the Tourism School at Berjaya University College of Hospitality, Kuala Lumpur in 2012.

Dr Hanafi started his current position at UCSI University in May 2013 as a Senior Lecturer and Faculty Coordinator. He was then appointed Head of Department from 2015 to 2020. He has been recognized as an expert in the area of tourism planning and development with a focus on sustainability and environmental management practices. His research interests are within the scope of environmental management, tourism destinations, image-branding and customer service. Dr Hanafi also has vast experience in developing and facilitating customer service, grooming and ethics workshop for various institutions and firms.

Dr Hanafi is a lecturer who is interested in Immersion Methodology, Work-Based Learning and Outcome-Based Learning. He focuses on substantially extending his teaching excellence through adapting the technique of ‘Connect, Convey and Convince’ to encourage students to use their potential talents.